Responsibilities

• Define content strategy across the full customer journey in close partnership with Product Marketing and Demand Generation.
• Design content systems that translate strategy into structured inputs, templates, and repeatable outputs across the content pipeline.
• Personally contribute to content creation where appropriate, using AI to accelerate drafting, iteration, and scaling.
• Ensure content supports discoverability, engagement, and content pipeline impact, not just production volume.
• Make AI, primarily Jasper, a core engine for content creation and scale.
• Establish standards for AI-generated content including prompts, templates, tone, guardrails, and quality thresholds.
• Build and maintain AI-powered content systems that support predictable, high-quality output across campaigns, channels, and markets.
• Ensure content systems are designed for reuse, modularity, and efficiency across the content pipeline.
• Redefine the case study process end to end as a scalable customer content system.
• Design workflows that maximize the value of each customer engagement by generating multiple downstream outputs from a single source.

Requirements

• Content Creation, Strategy, and Campaign Execution: Serve as the content strategy lead for campaigns, shaping narratives, formats, and assets required to support technical buyers.
• Produce content directly where appropriate, using AI to accelerate creation and iteration.
• Project manage content initiatives across Product Marketing, Demand Generation, Creative, PR, Events, and agency partners to keep the content pipeline moving.
• Translate campaign objectives into structured content plans, timelines, and execution paths.
• Reduce friction and rework between ideation, creation, design, and activation.
• Shift the organization from ad hoc content execution to a systems-based content pipeline.
• AI and Enablement: Train marketers on how to use Jasper effectively, including prompting, iteration, scaling, and quality control.
• Build playbooks and best practices that make systemized AI usage accessible and repeatable.
• Act as an internal expert and coach on AI-powered content systems.
• Performance and Optimization: Partner with Marketing Operations to define content system outputs, success metrics, and dashboards.

Preferred

• Experience with GEO (Generative Engine Optimization) or modern AI-driven discoverability practices.
• Experience using PathFactory or similar content experience platforms.
• Prior experience leading designers or managing creative partners.

Benefits

• What We Offer
• Competitive Compensation: Base salary range of $110,000 - $160,000 DOE.
• Growth Opportunity: Join a company in its early stages and help build its success from the ground up.
• Equity: Opportunity to earn equity compensation.
• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
• Vibrant Culture: Catered lunches, happy hours, and team-building events.
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.