Retention Marketing Specialist

Los Angeles, CA (Hybrid)

$67K/yr – $95K/yrMid Level2+ years expFull time

Posted 11 days ago

Job Summary

Own end-to-end lifecycle marketing programs across email and SMS, driving segmentation, testing, and optimization. Collaborate across teams to inform strategy with data-driven insights.

Own lifecycle flows from welcome to churn-risk
Leverage reporting to steer go-forward decisions

Job Description

Responsibilities

Build, test, and deploy campaigns across email and SMS.
Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
Support list hygiene, deliverability, and compliance across email and SMS channels.
Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.

Requirements

2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce
Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar.
Strong working knowledge of HTML and similar to build emails.
A test-and-learn mentality and genuine curiosity about what drives customer behavior
A strong eye for detail and a QA-first approach to campaign execution
Comfort working with data to inform segmentation and testing decisions
A collaborative spirit and enjoy partnering across teams

Everlane

3.2 Glassdoor

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Founded in 2011

San Francisco, California, USA

426 employees (140 in marketing)

everlane.com

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45% CEO approval