Responsibilities

• Manage retention performance across the customer lifecycle, including engagement, renewal, and win-back
• Manage and develop channel owners across email, social, direct mail, and reputation
• Set priorities and ensure work is aligned to business impact, not just activity
• Review plans, improve decision-making, and raise the quality of execution across the team
• Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues
• Represent retention marketing in cross-functional initiatives, including acquisition integrations
• Use data and testing to improve performance and inform decisions
• Communicate performance, risks, and recommendations clearly to leadership

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
• 5+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role
• Strong understanding of customer lifecycle marketing, segmentation, and personalization
• Proven experience leading and developing high-performing marketing teams
• Experience working with email marketing platforms and customer data
• Strong analytical skills with the ability to translate data into clear insights and actions
• Excellent communication and stakeholder management skills
• Ability to operate effectively in a fast-paced, evolving environment

Benefits

• Competitive salary and annual bonus
• Flexible time off and company-recognized holidays
• 401k pension plan with company match contributions
• Short-term and long-term disability
• Life insurance, including basic, voluntary, and AD&D
• Healthcare coverage including medical, dental, vision, and MDLive
• Flexible spending and health savings accounts (HSA)
• Employee Assistance Program (EAP)