Responsibilities

• You’ll write email and SMS copy across a range of DTC brands, each with its own voice, audience, and goals.
• Working from creative briefs and retention strategy our team provides, you'll produce copy that converts — subject lines, preview text, body copy, CTAs, full flow sequences, popups, and landing pages.
• Our strategists bring the what and the why; you own how it's said.
• Range is important. One brief might be a playful brand with a cult following; the next, a premium menswear label where every word has to earn its place. You'll switch voices cleanly, write to the brief, and hold quality across every touchpoint.
• Email and SMS campaigns: subject lines, preview text, body, CTAs
• Full flow sequences: Welcome, Post-Purchase, Abandoned Cart, Browse Abandonment, Win-Back, and more
• Popup and landing page copy that supports on-site capture
• You write from briefs built by our strategists and project managers
• You deliver in structured, template-ready formats that hand off cleanly to design
• You internalize each brand's voice from the brief and reference materials, and you flag it when a direction and a brand's standards don't line up