Retail Software Marketing Manager

Irving, TX (On-site)

$75K/yr – $85K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive marketing strategy and demand generation for an enterprise retail software business.

  • Own and optimize demand generation, lead generation, and pipeline growth across GTM efforts.
  • Must-have: 5+ years in enterprise software marketing with retail software experience and SEO/digital marketing expertise.
  • Strong alignment with sales and global campaigns, plus hands-on execution of SEO and website optimization.

Job Description

Responsibilities

  • Lead brand development initiatives to strengthen market positioning
  • Own website strategy, performance, and continuous optimization
  • Execute and manage SEO strategy to drive organic growth
  • Support and contribute to direct and indirect go-to-market strategies
  • Develop and execute demand generation campaigns
  • Drive lead generation, conversion, and pipeline growth
  • Align global marketing campaigns with local sales objectives
  • Track and analyze performance metrics to measure marketing ROI

Requirements

  • 5+ years of proven retail software marketing in the enterprise software industry
  • Bachelor’s degree in Marketing, Business, or a related field
  • 5+ years of experience in marketing operations or similar roles within enterprise software/SaaS
  • Experience in lead generation, account-based marketing (ABM), events, and campaign execution
  • Proven experience developing and executing marketing strategies aligned with go-to-market and sales priorities
  • Strong background in SEO, digital marketing, and website optimization
  • Retail Software: 1 year (Required)
  • Ability to commute: Irving, TX 75039 (Required)

Preferred

  • Proficiency in graphics and website development is a plus

Benefits

  • Medical, Dental, Vision, Life insurance
  • 401(k) plan
  • Paid vacation
  • Paid holidays
  • Employee Assistance Program
  • Onsite Perks
  • A relaxed dress code – dress for your day!
  • Onsite gym at our Irving, TX office
  • Healthy snacks provided daily
Apptricity Corporation logo

Apptricity Corporation

2.6 Glassdoor

The leader in global real-time asset and inventory management, Apptricity provides continuous asset tracking and supply chain solutions with the most secure, accurate, and dependable asset monitoring and data intelligence available. We place our clients at the center of all we do, providing them with uninterrupted global access to mission critical information in real-time.

Founded in 2000
Irving, Texas, USA
82 employees (6 in marketing)
36% recommend to a friend
22% CEO approval

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
39.5%
Direct
39.5%
Referral
8.1%
Social
11.3%
Paid
1.3%

Headcount Trend

Current headcount: ~82

Marketing Team

Marketing Team Size
6 (7% of company)

Funding

Total Funding
$4.3M
Last Raise
$460K
Debt Financing, 4 years ago

Funding History

  • Jan 2022
    Debt Financing • $460K
  • Nov 2017
    Series Unknown • $3.9M

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