Responsibilities

• Strategic Business Planning :
• Create short and long-term full-funnel marketing plans for retail partners across online and in-store customer touchpoints tailored to partner strategies and consumer needs.
• Develop omnichannel marketing strategies and investment strategies focused on maximizing ROI, customer engagement, and business performance.
• Lead readiness planning and go-to-market strategies for seasonal priorities, product launches, and strategic business initiatives.
• Partner Engagement and Management:
• Lead strategic business management and growth planning for assigned retail accounts by integrating marketing, sales, category, and partner priorities into comprehensive business plans that drive measurable revenue growth.
• Coordinate go-to-market readiness across multiple business groups to ensure successful execution of seasonal campaigns, product launches, and strategic initiatives.
• Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners
• Optimize the end-to-end customer journey through digital marketing excellence and integrated omnichannel experiences that drive customer engagement, conversion, and business growth.
• Build brand advocates among retail sellers by enabling partner training and readiness programs, while leveraging store audits, customer feedback, and field insights to optimize execution and customer experience.

Requirements

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience OR equivalent experience

Preferred

• 3+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
• Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
• Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
• Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
• Understand the digital and physical buying journey (omni channel), well-versed in sales channels, and commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
• New product launch exerience
• Marketing budget management
• Experience managing ambiguity and rapid change – demonstrate agility and risk-taking