Retail Media Sponsored Search Senior Specialist

Atlanta, GA (On-site)

$73K/yr – $91K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end retail media strategy and campaign optimization across multiple networks, driving client outcomes through rigorous testing, collaboration, and performance analysis.

  • Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
  • Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.
  • Lead client meetings to understand client needs and drive campaigns from setup to performance optimization.

Job Description

Own end-to-end retail media strategy and campaign optimization across multiple networks, driving client outcomes through rigorous testing, collaboration, and performance analysis.

  • Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
  • Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.
  • Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.
  • Create proposals and presentations to represent solutions designed around client goals.
  • Lead client meetings to understand client needs.
  • Be able to work independently and as a team to drive client success.
  • Manage end-to-end of sponsored ad products campaigns for mid to top tier clients, including keyword research, campaign setup, and performance analysis.
  • Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations.
  • Troubleshoot and resolve any issues or challenges with campaigns, ensuring timely and effective resolution.
  • Aid in campaign billing by reviewing for accuracy.

Requirements

  • At least 4 years of experience in managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives.
  • Proficiency in performance marketing, conversion optimization, and online customer acquisition.
  • Experience or expert of ad technology that supports retail media solutions, such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intentwise)
  • An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, the aptitude to multitask.
  • Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.
  • An organized approach and a real team player who is willing to roll up sleeves.
  • Command of essential Microsoft Office applications, Excel with the ability to use formulas, functions, and pivot tables at an intermediate to advanced level.
  • Adept in project and campaign management across concurrent clients and campaigns.
  • Strong verbal and written communication
  • Comfortable leading and presenting recommendation to clients.
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Acosta

Acosta brings simplicity to retail sales. We act as a catalyst to boldly connect brands, retailers and consumers, fueling growth and building long-term value throughout North America and Europe.We are deeply embedded in every corner of the retail industry, strengthening the local, regional and national relationships between brands and retailers. Our team of experts uses deep industry insight, cutting-edge analytics and integrated partnerships to help our clients move ahead with confidence.

Founded in 1927
Jacksonville, Florida, USA
13K employees (3,659 in marketing)

Traffic Signals

Monthly Visitors
307.6K
Traffic Source Mix
Search
25.2%
Direct
61.3%
Referral
12.2%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~13.1K

Marketing Team

Marketing Team Size
3,623 (28% of company)
Median Career Experience
15 years
Median Tenure
9.9 years
Marketing Roles Posted (Last 30 Days)
7

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