Own retail media campaigns end to end with budget discipline and cross-functional alignment for key accounts.

• Campaign Ownership: Plan, execute, and optimize search and display programs to hit KPIs.
• Measurement & Reporting: Analyze results, create retailer-specific reports, and inform adjustments.
• Audience & Asset Coordination: Define audiences and coordinate digital and in-store creative assets for omnichannel impact.

Responsibilities

• Owns the execution and optimization of assigned retail media search and display campaigns in alignment with business goals and brand strategy for key accounts.
• Monitors campaign budgets, pacing and performance to ensure efficiency and effectiveness; recommend adjustments to reach KPIs for assigned retail media.
• Works with Retail Media Strategist to analyze results and prepare reporting on assigned retailer search campaigns.
• Applies analytical and technical skills to support on-site and off-site display advertising campaigns.
• Assists in defining target audiences by interpreting brand and sales data, learning to segment customer groups, and applies targeting criteria across digital platforms.
• Monitors and optimize alignment with program objectives.
• Works with Retail Marketing Team, Brand Design, Digital Marketing Strategist, Sales and Agency partners to coordinate creative assets for retail marketing campaigns including digital and in-store media to ensure best in class omnichannel experience for consumers.
• Collaborates with sales team, brokers and internal team to develop knowledge of key retailer business situations, product performance and tactics to support retailer initiatives.
• Contributes to team processes to execute retail marketing campaigns in-store and online to support seasonal campaigns and innovation launches.
• Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner.

Requirements

• 2 or more years of marketing experience, AND
• High school diploma or equivalent; OR
• Any combination of education and additional years of experience that provides the necessary skills, knowledge, and ability to perform assigned tasks.
• Knowledge, Skills, and Abilities:
• Working knowledge of CPG marketing, sales and retail processes and best practices.
• Familiarity with retail media platforms such as Criteo, KPM, Walmart Connect, and Instacart.
• Analytical and critical thinking skills.
• Possesses effective communication skills, both verbal and written.
• Strong communication, problem-solving, and interpersonal skills.
• Ability to work collaboratively.
• Strives to produce accurate work and seeks opportunities to drive results.
• Ability to adapt to changes, problems and shifting priorities.
• Ability to stay organized and meet deadlines.
• Ability to balance multiple needs and priorities.
• Ability to work independently and in collaboration with others.
• Ability to approach challenges and problems with a calm demeanor.
• Skilled in collaborating and communicating within cross-functional teams.
• Experience using Microsoft 365 including Word, Excel, PowerPoint and Outlook.
• Effective customer service skills to assist clients, customers, and team members.
• Ability to read, understand, and communicate information in English.

Nice-to-Have

• Strong knowledge of Bob’s Red Mill products and brand.
• Experience working with Asana
• Previous consumer promotion or shopper marketing experience

Benefits

• Medical, Dental, and Vision Insurance
• 401k
• Profit Sharing Program
• Employee Stock Ownership Program (ESOP)
• Paid Holidays & Vacation
• Employee Assistance Program – counseling, legal issue support, financial guidance, and more.
• Tuition Reimbursement
• Childcare Discounts
• And MORE!