Responsibilities

• Media Ownership: Manage and optimize all marketing spend across channels aimed at driving audience growth and retail velocity.
• Retail Media Networks (RMNs): Develop and execute retail media campaigns across platforms like Walmart Connect, Target Roundel, and other major RMNs.
• Platform Expertise: Leverage deep knowledge of Meta, Demand-Side Platforms (DSPs), and broader online advertising to drive retail attribution and omnichannel success.
• Creative & Hook Strategy: You understand that "creative is the new targeting." You will bridge the gap between media buying and creative execution analyzing visual performance data (hook rates, hold rates), writing clear briefs for design teams, and managing a robust creative testing pipeline.
• Conversion Rate Optimization (CRO) & Funnel Ownership: Audit and optimize post-click experiences. Partner with web developers and CRO teams to build, test, and iterate on high-converting landing pages (via Shopify) ensuring ad traffic actually converts.
• Search Synergy: Work closely and highly collaboratively with the Search Lead to ensure search and audience-based media strategies are complementary and holistic.
• End-to-End Management: Oversee campaign briefs, timelines, approvals, asset delivery, and overall launch readiness.
• Partnership: Build campaigns and partner with retailer media teams and internal agency partners to ensure flawless execution and optimization.
• Internal Alignment: Work closely with the Commercial team, Brand Marketing, and specifically the Creative and Social teams to ensure all media is supported by compelling, brand-aligned assets.
• Innovation: Stay current on evolving retail media capabilities and proactively recommend new opportunities to drive brand growth.

Requirements

• Experience: 5+ years of experience in a media agency or on the brand side, with deep knowledge of retail marketing, e-commerce, and media buying.
• US Experience or managing media for the US Market is a plus
• AI-Native Mindset: You don't just know what AI is, you actively integrate it into your daily workflow to work smarter and 10x your output.
• Retail Exposure: Proven experience supporting major retailers (e.g., Walmart, Target, CVS, Costco, or national grocery chains). Exposure to the US market is highly preferred.
• Project Management: Strong project management skills with exceptional organizational abilities and attention to detail.
• Analytical Mindset: Highly analytical, with the ability to translate complex data into clear, actionable business recommendations.
• Financial Acumen: Highly comfortable managing complex budgets, tracking spend, and measuring ROI.
• Communication: Excellent communication and relationship-building skills, capable of bridging the gap between creative and commercial teams.
• Adaptability: Thrives in a fast-paced, entrepreneurial environment where priorities evolve quickly and initiative is rewarded.
• Digital Fluency & AI Integration: At Essor, technical fluency is a prerequisite for excellence. We look for individuals who are excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.