Retail Brand Manager

Cupertino, CA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive Apple’s global retail marketing strategy and brand experiences across channels to elevate customer moments and business growth.

  • Own the development and execution of bold retail strategies shaping the Apple store experience.
  • 7+ years in consumer marketing, retail strategy, or brand management with global brands.
  • Lead cross-functional, multi-geography initiatives and pilot innovative retail concepts.

Job Description

Responsibilities

  • develop and execute bold retail strategies that evolve Apple's retail experience
  • translate our brand vision into compelling retail concepts, operational frameworks, and strategic initiatives that create meaningful customer moments and drive business growth
  • pioneer new retail models and special projects that push the boundaries of how Apple engages with customers
  • through deep insights and continuous experimentation, identify opportunities to innovate our retail presence, optimize the customer journey, and establish new standards for retail excellence
  • partnering closely with merchandising, retail operations, internal engagement, design, and regional teams, champion the future of Apple retail—ensuring every strategic initiative reflects our commitment to simplicity, innovation, and customer-centricity on a global scale

Requirements

  • 7+ years in consumer marketing, retail strategy, or brand management with leading global brands in multi-channel environments
  • Experience developing and launching integrated retail or marketing strategies across diverse channels and geographies, with demonstrated ability to drive measurable business results

Preferred

  • Track record of leading strategic conversations with a wide range of people in different fields and across levels
  • Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact.
  • Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns.
  • Comfort with fast iteration: testing, learning, and responding quickly to changing market signals
  • An encouraging people leader who is able to recruit, empower and develop outstanding talent. A phenomenal teammate who leads from the front and will be the campion for doing what’s right.
  • Skilled in prioritizing multiple, complex, concurrent projects.
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Apple

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We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own. Apple is an equal opportunity employer that is committed to inclusion and diversity. Visit apple.com/careers to learn more.

Founded in 1976
Cupertino, California, US
169K employees (12,101 in marketing)
80% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
469.2M
Monthly Google Ads Budget
$3.6M
Traffic Source Mix
Search
42.2%
Direct
44.5%
Referral
10.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~167.8K

Marketing Team

Marketing Team Size
6,230 (4% of company)
Median Career Experience
19 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$10.7B
Last Raise
$4.5B
Post IPO Debt, 11 months ago

Funding History

  • May 2025
    Post IPO Debt • $4.5B
  • Jan 2025
    Post IPO Debt • $309K
  • Apr 2021
    Post IPO Equity

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