Responsibilities

• Manage social media content calendars across multiple brands, ensuring campaigns and posts are scheduled a minimum of two weeks in advance while maintaining flexibility for trend-based and real-time opportunities.
• Collaborate with the Director of Marketing and leadership team to develop monthly campaign themes, seasonal initiatives, nightlife programming pushes, and social-first marketing concepts.
• Translate each brand’s voice, atmosphere, and guest experience into compelling social-first content.
• Plan content production in alignment with the marketing calendar, ensuring activations, campaigns, and seasonal promotions are supported with intentional, pre-planned content.
• Develop shot lists and creative briefs for photoshoots and content days, including visual references, inspiration, and key concepts to capture.
• Identify opportunities to differentiate brand positioning within the market.
• Stay informed on local competitors, emerging venues, hospitality trends, and social media trends throughout the South Florida market.
• Brainstorm and propose unique activations, special offers, and social-first concepts that align with each brand’s identity and enhance the guest experience.
• Collaborate with marketing leadership to develop ideas designed to drive reservations, guest engagement, foot traffic, and revenue.
• Identify opportunities to turn everyday moments — menu launches, happy hour programming, DJ nights, cocktails, and special events — into marketable experiences that perform strongly on social media.

Requirements

• 3–5 years of experience managing social media for hospitality, restaurant, nightlife, or lifestyle brands, preferably across multiple concepts.
• Strong experience in mobile content creation and short-form video editing.
• Proficiency with social media editing tools and platforms including CapCut, InShot, Adobe Premiere Pro, or similar software.
• Working knowledge of Adobe Creative Suite including Photoshop, Illustrator, and Premiere Pro preferred.
• Experience using social media management and scheduling platforms.
• Strong understanding of social media performance drivers including hooks, storytelling formats, trend cycles, engagement strategies, and nightlife content pacing.
• Exceptional organization, communication, and time management skills.
• Strong interpersonal skills with the ability to confidently work alongside managers, staff, entertainers, influencers, guests, and leadership teams.
• Ability to multitask, adapt quickly, and thrive in fast-paced hospitality and nightlife environments.
• Flexible schedule with availability for nights, weekends, and event coverage as needed.

Benefits

• Medical, Dental, and Vision Benefits (eligible the first of the month following start date)
• Paid Time Off
• Career growth and development opportunities
• Employee dining discounts
• Opportunity to work with some of South Florida’s leading restaurant and nightlife brands