Restaurant Brand Development Specialist ((Fluent in Mandarin :speaking, listening, reading, writing)

New York, USA (Hybrid)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand design and marketing execution for a restaurant concept, from interior design support to delivery-platform optimization.

  • Must-have: 2 years in marketing/branding and Mandarin proficiency.
  • Standout: Cross-functional work across design, branding, and platform campaigns.

Job Description

Responsibilities

  • A. Interior Design Support: Participate in restaurant interior design, including hard decoration layout and soft furnishing selection, ensuring alignment with brand identity.
  • Assist in implementing design plans and follow up post-opening evaluations for improvement.
  • B. Brand Design: Contribute to the creative development and refinement of brand visual systems (logo, VI, menu design, marketing materials).
  • Ensure all design deliverables are consistent with brand positioning and image.
  • C. Brand Promotion: Assist in planning and executing online and offline promotional activities to enhance brand awareness and reputation.
  • Collaborate with the social media team on event publicity and content planning.
  • D. Product Selection & Plating: Participate in selecting tableware and plating styles to match brand positioning and guest experience.
  • Track trials of new products and collect feedback for optimization.
  • E. Pricing Management: Assist with menu pricing research and market analysis to balance brand positioning and profitability.
  • Provide adjustment suggestions based on market trends and sales data
  • F. Delivery Platform Operations: Manage daily operations and campaign planning for delivery platforms (Uber Eats, Fantuan, HungryPanda, etc.).
  • Optimize menus, images, and marketing copy to increase conversion and customer satisfaction.

Requirements

  • Restaurant: 1 year (Required)
  • Marketing/ Branding: 2 years (Required)
  • Language: Mandarin (Required)
  • Restaurant management: 2 years (Required)

Benefits

  • 401(k)
  • Employee discount
  • Flexible schedule
  • Food provided
  • Paid time off
  • Paid training
  • Retirement plan
  • Relocation assistance
  • Happy hour

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