Responsibilities

• Serve as the Marketing point of contact and strategic partner to Research Programs & Partnerships (RPP) Department Heads
• Develop and execute comprehensive marketing and engagement strategies for B2B research audiences (clinicians, researchers, industry partners)
• Drive both high-level strategy and hands-on execution, ensuring marketing plans are translated into actionable briefs, campaign assets, media plans, and measurable outcomes
• Define audience segmentation, positioning, channel mix, and go-to-market strategies aligned to research priorities
• Lead development of quarterly and program-level briefs to support B2B research initiatives
• Oversee integrated media planning and execution across paid, owned, and earned channels
• Lead marketing strategy and execution for B2B programs (T2P, T2T, PDTC, Edmond J. Safra Fellowship, MDS-PAS, PDRx, CAC, PDEC and sponsorship initiatives)
• Partner with Creative and Communications on B2B content strategy, thought leadership, and campaign assets
• Establish Key Performance Indicators (“KPIs”) and build learning agendas to improve researcher, clinician, and industry engagement
• Manage agency relationships and external vendors supporting B2B marketing initiatives

Requirements

• Proven marketing experience, with demonstrated success in B2B, healthcare, scientific, or professional audience marketing
• Proven experience building engagement strategies for complex or highly specialized audiences
• Strong understanding of integrated marketing, media planning, and performance measurement
• Proven ability to partner effectively with senior stakeholders, cross-functional teams and agency partners.
• Comfortable balancing strategic leadership with hands-on execution in a lean, high-impact marketing environment.
• Experience supporting event marketing and scientific or industry conferences
• Exceptional written and verbal communication skills, with the ability to translate complex scientific content into compelling marketing strategies
• Strategic thinker with strong analytical and problem-solving skills
• Passion for advancing scientific research and the Foundation’s mission

Benefits

• 15+ options for medical insurance (with the Foundation paying 90 percent of the premiums)
• Competitive dental and vision plans
• 401(k) plan with 6 percent employer contribution
• Flexible spending accounts
• Employer paid life and disability insurance
• 18 Vacation Days; 12 Well-Being (Sick) Days; 2 Personal Days; summer Fridays (office closure at 2pm) and a summer holiday week over July 4
• Flexible work environment. We trust all employees to work closely with their manager and colleagues to determine when, where and how programs and projects get done.
• Employees are also eligible for a discretionary bonus on an annual basis. The Foundation provides staff and leadership cultivation through regular training courses and events.