REMOTE: Lifecycle Marketing Manager

California City, CA (Unknown)

$70K/yr – $120K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

Job Summary

Own lifecycle and global industry marketing programs for the Startups program, driving customer engagement, advocacy, and revenue-driving campaigns across events, paid media, email, and sales enablement, while measuring outcomes and refining strategy.

  • Build and manage customer engagement programs
  • Collaborate with agencies and internal stakeholders to execute multi-channel campaigns

Job Description

Responsibilities

  • This role of Lifecycle Marketing Manager is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program, The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media, email marketing, event marketing and/or sales enablement (inbound & outbound).
  • MAJOR DUTIES AND RESPONSIBILITIES
  • Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics
  • Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs.
  • Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • At least 5+ years of event management experience.
  • Excellent written and presentation skills.
  • Customer Marketing via Marketo or similar tools.
  • Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies
  • Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data
  • Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing
  • Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion
  • Has B2B SaaS experience from previous companies, preferably in a Lifecycle Marketing Manager role.
  • Is passionate about Cloud SaaS platforms, data analytics solutions and / or industries such as retail, manufacturing and finance.
Marrina Decisions logo

Marrina Decisions

WE ARE MARRINAOne of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns.As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals.OUR PROVEN PROCESSOver 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time.STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGEThoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management.DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILINGOur experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals.LAUNCH: SETTING SAIL AND STAYING ON COURSEOnce approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.

Founded in 2013
Santa Clara, California, USA
76 employees (28 in marketing)

Salaries

Posted range

$70K/yr – $120K/yr

Taken straight from the job posting.

See all Marrina Decisions salaries

Marketing Team

Marketing Team Size
24 (32% of company)
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
52.3%
Direct
31%
Referral
6.1%
Social
9.3%
Paid
1.3%

Headcount Trend

Current headcount: ~76
Marrina Decisions logo

REMOTE: Lifecycle Marketing Manager

Marrina Decisions · California City, CA · Unknown