Responsibilities

• Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey.
• Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals.
• Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages (e.g., Community Ads, “Coming Soon” pages), proactively identifying opportunities to enhance engagement and conversion
• Drive the end-to-end development of community marketing assets, including floorplans, renderings, and site plans, ensuring alignment with brand standards and go-to-market timelines.
• Strategically manage ‘Modsys’ creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints.
• Manage and oversee ‘BoxBrownie’ virtual staging strategy and enhancement pipeline, ensuring high-quality, impactful visual content for online channels.
• Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content, identifying content gaps and usage trends to inform future asset needs.
• Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy.
• Manage and conduct quarterly audits and enhancements across third-party listing sites (e.g., RDC), proactively correcting discrepancies and improving user experience.
• Ensure accurate, brand-aligned representation of communities across all third-party platforms through strategic content governance and partner coordination.

Requirements

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
• Minimum 2 – 4 years of experience is required.
• Proven work experience as a Marketing/Data Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Knowledge of Optimizely is a plus.

Benefits

• Health insurance plans, including Medical, Dental, and Vision coverage
• 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
• Paid Parental Leave and an Associate Assistance Plan
• Education Assistance Program and up to $30,000 in Adoption Assistance
• From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies
• New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day
• Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms
• Visit Lennartotalrewards.com to view our suite of benefits.