Regional Marketing Specialist at Polsinelli | Denver, CO | $100K/yr – $120K/yr

Polsinelli

Regional Marketing Specialist

Denver, CO (On-site)

$100K/yr – $120K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and drive the regional marketing engine for an office, balancing budget, local strategy, and growth opportunities while aligning with firm priorities and practice goals.

Office-centric Growth: Own local strategy, budget, events, and lead generation to support growth areas and client development.
Community and Visibility: Build strategic relationships and PR opportunities to raise local brand presence and office culture.
Data-driven Execution: Manage CRM, ROI tracking, and cross-team collaboration to optimize programs and partnerships.

Job Description

Responsibilities

Serve as marketing lead to assigned office
Manage the office marketing budget and lead the development of a local marketing strategy in partnership with the OMPs and Director of Regional Marketing that supports the firm’s strategy within the assigned metropolitan markets
Monitor local business activity, emerging industries, investment trends and economic development to identify strategic market opportunities and support business development initiatives aligned with firm-identified growth areas
Champion the Polsinelli brand and strengthen the firm's presence in the market(s) by cultivating strategic community relationships, enhancing local visibility, and supporting office culture initiatives
Work closely with the PR team to identify and coordinate local public relations opportunities, including rankings, surveys, award submissions, directories and other initiatives that enhance the firm's visibility and reputation in the market
Participate in regular meetings with the Department Marketing Managers to understand practice goals and opportunities in assigned markets
Identify, evaluate, and recommend sponsorships, speaking engagements, leadership opportunities and community partnerships while monitoring competitor activity to uncover business development opportunities
Develop and maintain a deep understanding of the firm's priority practices, key industries, competitive landscape, and target clients within the market(s), including top existing clients and prospective clients
Coordinate office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
Lead the office marketing onboarding experience for new attorneys by coordinating headshots, introductory meetings, and personalized integration plans that align with each attorney's practice, business development goals, and local networking opportunities

Polsinelli

Polsinelli is an Am Law 100 firm with more than 1,200 attorneys in over 25 offices nationwide. Recognized by legal research firm BTI Consulting as one of the top firms for excellent client service and client relationships, Polsinelli attorneys provide value through practical legal counsel infused with business insight and focus on health care, real estate, finance, technology, private equity and corporate transactions. www.polsinelli.com | Polsinelli PC | Polsinelli LLP in California

Founded in 1972

USA

2.2K employees (57 in marketing)

www.polsinelli.com