Responsibilities

• Support the development and execution of targeted, defined and measurable regional marketing plans.
• Create regional content including customer testimonials and case studies that support the regional marketing plan
• Ensure local compliance with brand guidelines; Train regions and sites to ensure appropriate brand deployment.
• Support country distributors with Channel Marketing support and resources.
• Support approved regional trade shows and other customer events ensuring alignment with Global Marketing.
• Provide market intelligence from the regional perspective, including analysis and Voice of Customer input.
• Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A etc.
• Consolidate regional feedback, assess campaign performance and demand generation, and provide regional market insights back to Global Marketing.
• Collaborate with the Regional Marketing Manager North America to customize, develop, and execute John Crane’s marketing strategy for the region. You will be part of the global marketing team and have a direct reporting line to the Regional Marketing Manager North America region.
• You will act as first point of contact for any marketing-related questions from North America sales team, providing marketing leadership for regional markets, including demand generation programs, new product launches and vertical marketing, to drive market share growth.

Requirements

• Bachelor's degree ideally in Business/Marketing.
• 5+ years’ experience as a Marketing Generalist/Specialist.
• Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment (energy market) , and be comfortable interfacing with internal/external stakeholders.
• Excellent communication and stakeholder management skills.
• Ability to work cross-functionally in dynamic and flexible environment.
• Strong strategic thinking and planning skills with ability to plan over 3-year time span.
• Self-starter, driven, attention to detail, resourceful, takes initiative.
• Must have a high degree of written and verbal communication and presentation skills in English.
• Ability to work cross-functionally in a dynamic and flexible environment.
• Proficiency in CRM tools and lead management process is essential.