Responsibilities

• Own regional campaigns across North America with priority on the US market, driving business growth, brand awareness and user engagement.
• Extract insights from product, sales and marketing teams to develop and steer our marketing strategy in the US.
• Partner with local agencies, publications, thought leaders and influencers to promote think-cell to relevant audiences.
• Together with other GTM teams, plan and execute an event strategy across both physical and virtual events, driving strong ROI, awareness and engagement uplift.
• Support sales led growth through collaboration with go-to-market teams, enabling them with high-quality collateral materials through all stages of the customer journey.
• Work closely with the internal design and content teams to deliver the highest quality creative assets.
• Establish strong communication channels between regional sales teams and core marketing team, as well as the rest of the organization.

Requirements

• 5-7+ years of experience in B2B marketing, preferably for a software / SaaS business.
• Experience in developing end-to-end marketing campaigns in the US market: from strategy and planning to launch and performance analysis.
• Proven track record in effectively running one or more of the following channels: event marketing, influencers, partnerships, brand and PR.
• Ability to effectively work with design and content counterparts to build effective creative assets.
• A proactive, problem-solving approach with strong project management and communication skills.
• Strong analytical skills, hands-on experience with campaign analysis and reporting, knowledge of Matomo and Power BI.
• Experience working with Salesforce and SFMC.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field required.
• Willingness to work in office, 3 x hybrid schedule (once NYC office opens)
• Willing to travel 15%

Preferred

• Experience running influencer marketing and partnerships is a plus.
• Experience working with think-cell, Microsoft PowerPoint and Excel is a plus.
• Experience working with finance and consulting services is a plus.

Benefits

• comprehensive benefits package including medical, dental, vision, disability leave, parental leave, pto and 401k contribution (all benefits are subject to eligibility requirements).