Responsibilities

• Consult with local brands to get alignment on all marketing initiatives, reporting, planning and executing.
• Develop and manage local digital marketing strategies across SEO/AI, LSA, Paid Ads, email, social media, and content marketing.
• Oversee local roofing partners digital presence, including website performance, UX optimization, and content updates.
• Plan, execute and work with agencies with paid media campaigns (Google Ads, Meta, LinkedIn, etc.) to drive qualified traffic and conversions.
• Analyze campaign performance and provide actionable insights using tools like Google Analytics, HubSpot, PowerBI, Acculynx and other platforms.
• Collaborate with regional teams to localize campaigns and support market-specific initiatives.
• Technology knowledge and experience connecting APIs, Zaps, Webhooks and other tracking software
• Familiarity with VOIP and call tracking platforms
• Manage digital marketing budgets and vendor relationships.
• Lead A/B testing and conversion rate optimization efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience in digital marketing, preferably in a multi-location or national brand environment.
• Proven success managing paid media, SEO, and content strategies.
• Strong analytical skills and experience with marketing automation platforms.
• Excellent communication and project management abilities.
• Experience with WordPress, Google Ads, Meta Business Suite, and CRM tools (e.g., Salesforce, HubSpot) is a plus.

Preferred

• Experience with WordPress, Google Ads, Meta Business Suite, and CRM tools (e.g., Salesforce, HubSpot) is a plus.

Benefits

• Unlimited PTO
• 401(k) matching
• Health insurance