Responsibilities

• Lead Generation & Pipeline Acceleration Support: Supporting the planning and execution of lead generation programs across multiple digital channels, including digital media programs, webinars, and virtual summits.
• Coordinating and supporting the logistics for webinars and virtual events to engage customers and generate pipeline and leads.
• Assisting in the implementation of marketing initiatives tailored to specific segment requirements by account, customer personas, and markets.
• Collaborating with sales and data/analytics teams to help identify high-potential accounts across segments that align with strategic goals.
• ABM Execution: Supporting strategic ABM initiatives for top-tier accounts by assisting in the execution of targeted campaigns.
• Assisting in the execution of campaigns with personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.
• Helping to deploy ABM content that addresses specific pain points and objectives of each target account through multi-channel programs (email, digital, webinars, and events).
• CXO Engagement Coordination: Collaborating with marketing and sales teams to coordinate and support high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.
• Contributing to initiatives that build sustained CXO relationships across segments through thought leadership and high-touch engagement activities.
• Cross-Functional Collaboration: Working closely across multiple cross-functional teams including the NAM campaign hub, global media team, data/insights team, ABM team, and reporting teams.

Requirements

• 3-5+ years of relevant work experience in field, channel, demand generation, or campaign marketing, preferably in the cybersecurity or technology industry.
• Proven track record of executing demand generation programs.
• Experience supporting marketing programs, with an understanding of how to track marketing mix performance.
• Demonstrated ability to understand and execute on quarterly campaign plans.
• Hands-on experience with coordinating events (both virtual and in-person) and trade shows, with a deep understanding of event logistics from planning to execution.
• Experience supporting webinar and virtual event programs; knowledge of SFDC, Marketo, ON24, Zoom, and other MarTech tools is desired.
• Strong understanding of marketing best practices, demand generation, and customer engagement strategies.
• Experience supporting high-profile events and CXO engagement programs.
• Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.
• Bachelor’s Degree in an appropriate field of study.
• Ability to travel approximately 25% of the time.

Preferred

• Knowledge of SFDC, Marketo, ON24, Zoom, and other MarTech tools is desired.
• Familiarity with ABM strategies and personalized marketing approaches.
• Data-driven mindset with the ability to track campaign impact and report on key marketing metrics.