Regional Marketing Manager

Nashville, TN (Hybrid)

Salary Not AvailableSenior Level7+ years exp

Posted 4 months ago

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Job Summary

Drive regional customer marketing programs and cross-functional campaigns for LP products.

  • Own development and execution of customer marketing plans aligned to LP KPIs to boost regional impact.
  • Must-have: 7+ years in business/marketing/sales with cross-functional execution and CRM proficiency.
  • Standout: Travel up to 50% and MBA preferred.

Job Description

Responsibilities

  • Execute local awareness and engagement activities representing LP high value add products in order to grow the business objectives on a regional level.
  • Marketing support will include items such as strategy development, marketing program implementation, set-up and coordination of local events, tactical budget tracking, reporting, cross-functional coordination, customer facing meetings, vendor support, co-op materials and communications.
  • Assist and own the development, execution and communication of customer marketing plans that align to LP KPIs as well as customer goals
  • Assist with budgets and marketing programs to drive incremental sales including developing and tracking metrics to measure programs effectiveness.
  • Work cross-functionally and within marketing teams to ensure flawless execution of projects and develop strong working relationships with sales, legal, strategic accounts, vendors and other key business drivers to execute strategic initiatives.
  • Support the management of assigned marketing budgets including tracking and report outs
  • Assist in the development of compelling value-propositions and product promotional tools in order to increase conversions, drive sales and increase pull through demand.
  • Develop and direct the creative work for key product or multiple business or product groups, including Point-of-Sale (POS), print advertising, radio advertising, product catalogues, outdoor advertising, brochures, sales support materials, and other marketing materials.
  • Partner within LP’s National Account Managers, District Sales Managers, and Channel Managers to meet common sales growth targets.
  • Working with sales resources, assist with the communication of new product and service opportunities, marketing program opportunities, or any other relevant information/events to current or potential future customers.

Requirements

  • 7+ years’ business, marketing, and/or sales management experience
  • Or any equivalent combination of education and experience that demonstrates the ability to perform the key responsibilities of this position.
  • Bachelor’s degree in Business/Marketing or equivalent experience
  • MBA preferred
  • Travel minimum of 50%
  • Excellent analytical, quantitative and financial skills.
  • Ability to effectively manage and keep projects on track.
  • Demonstrated leadership capability.
  • Demonstrated marketing skills and relevant experience.
  • Customer facing experience

Preferred

  • MBA preferred

Benefits

  • health and welfare benefits
  • 401(k) program
  • career mobility
  • tuition reimbursement
  • volunteer opportunities
  • profit sharing and more
LP Building Solutions logo

LP Building Solutions

3.4 Glassdoor

About LP Building Solutions As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders, remodelers, and homeowners worldwide. LP’s extensive offerings include innovative and dependable building products and accessories, such as LP® SmartSide® Trim & Siding (and other LP siding products), the LP® Structural Solutions portfolio, and oriented strand board (OSB). In addition to product solutions, LP provides industry-leading customer service and warranties. Since its founding in 1972, LP has been Building a Better WorldTM by helping customers construct beautiful, durable homes while our shareholders build lasting value. Headquartered in Nashville, Tennessee, LP operates more than 20 manufacturing facilities across the U.S., Canada, Chile, and Brazil. For more information, visit LPCorp.com. À propos de Solutions en constructions LPEn tant que chef de file des solutions de construction haute performance, Louisiana-Pacific Corporation (LP Building Solutions, NYSE : LPX) fabrique des matériaux de construction en bois d'ingénierie qui répondent aux exigences des constructeurs, des rénovateurs et des propriétaires du monde entier. Les offres étendues de LP comprennent des produits et accessoires innovants et fiables, tels que le portefeuille de produits LP® SmartSide® Trim & Siding, le portefeuille LP® Structural Solutions et les panneaux à lamelles orientées (OSB). En plus des solutions de produits, LP fournit un service client et des garanties de pointe. Depuis sa fondation en 1972, LP a construit un monde meilleurTM en aidant ses clients à construire de belles structures durables et nos actionnaires à créer une valeur durable. Basée à Nashville, Tennessee, LP exploite 20 usines aux États-Unis, au Canada, au Chili et au Brésil. Pour plus d'informations, visitez LPCorp.com.

Founded in 1972
Nashville, Tennessee, USA
620 employees (35 in marketing)
54% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
158.2K
Monthly Google Ads Budget
$17.1K
Traffic Source Mix
Search
57.7%
Direct
34.2%
Referral
4.2%
Social
2.4%
Paid
1.4%

Headcount Trend

Current headcount: ~623

Marketing Team

Marketing Team Size
35 (6% of company)

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