Responsibilities

• Execute community-specific marketing plans created by the Marketing Manager for our Dallas communities including new developments and stabilized.
• Work with our Dallas Regional Managers to lead and be accountable for the execution of local marketing strategy and media plans, creative development, and metrics reporting in accordance with brand creative standards and community goals and objectives.
• Serve as the regional subject matter expert on economic indicators, competitive strategies, and industry trends. “Always be learning” to stay abreast of digital marketing best practices. Conduct regular competitor marketing and advertising program reviews
• Understand community performance and marketing opportunities
• Manage and monitor regional marketing budgets
• Support Marketing Manager on digital media strategy, placements, creative optimization, and agency partnership
• Gather, analyze, and provide accurate, relevant, and timely information so that agency partners develop the best recommendations
• Maintain and strengthen the Kairoi brand position. Serve as the gatekeeper of the brand within the assigned region
• Work with Marketing Manager on set strategy and ensuring community and region are generating qualified leads and traffic
• Develop a strong working relationship with all key stakeholders (including the Director of Operations) to ensure relevant marketing strategies are executed at the highest level

Requirements

• Bachelor’s Degree in Business, Marketing, or a related field or Multifamily and/or marketing agency experience
• Overall, 2-5 years of marketing experience
• Must have knowledge of and experience with the digital marketing landscape and practices
• Strong analytical, writing, and presentation skills.
• Enhanced capabilities and knowledge of Microsoft Office (Excel, PowerPoint) and Google Suite.
• Basic understanding of Adobe Creative Suite products (Photoshop, Illustrator, InDesign)
• Comfortable communicating in both formal and informal settings, with strong written and verbal communication skills; be able to communicate complex concepts to people of different backgrounds throughout the organization
• Must be a creative problem solver, loves challenges, and excellent at balancing multiple projects
• Must have shown leadership in past work or school experience
• Must be willing to travel within the region

Preferred

• RealPage knowledge is a plus.