Responsibilities

• Develop and execute strategic sales and marketing plans to drive occupancy and achieve revenue goals for the senior living community.
• Lead, mentor, and coach sales staff to ensure effective lead management, conversion, and relationship-building with prospective residents and families.
• Analyze market trends, competitive data, and industry insights to identify opportunities for growth and market expansion.
• Provide feedback on integrated marketing campaigns, including digital marketing, community outreach, advertising, and brand initiatives.
• Ensure consistent and compelling messaging across all marketing channels to strengthen brand visibility and reputation.
• Establish and monitor sales metrics, and reporting tools to evaluate performance and adjust strategies as needed.
• Collaborate with executive leadership on pricing strategies, promotions, and product positioning to maximize occupancy and revenue.
• Build and maintain strong relationships with referral partners, and community organizations.
• Oversee CRM utilization to ensure accurate lead tracking, reporting, and pipeline management.
• Drive the development of innovative approaches to outreach, events, and engagement to promote the community and attract qualified leads.
• Ensure compliance with company standards, policies, and senior living regulatory requirements in all sales and marketing activities.
• Manage departmental budgets, allocate resources effectively, and monitor ROI on marketing initiatives.
• Represent the organization at conferences, trade shows, and industry events to enhance visibility and strengthen partnerships.

Requirements

• Bachelor's degree in Marketing preferred
• Minimum of 5 years of experience in sales and marketing, with at least 2 years in a leadership role within the senior living or healthcare sector.
• Proven track record of achieving sales goals and driving occupancy in a senior living community.
• Strong understanding of digital marketing strategies, social media, and community engagement tactics.
• Excellent communication, interpersonal, and negotiation skills.
• Ability to analyze data and translate insights into actionable strategies.
• Highly motivated, results-oriented, and passionate about improving the lives of seniors.
• Proficiency in CRM software and Microsoft Office Suite.

Benefits

• Offered to full time staff
• Medical, dental, vision insurance
• Paid time off for staff regularly scheduled at least 24 hours per week
• Life Insurance paid by company
• Short term Disability
• Long term Disability
• Accident Insurance
• 401k with match after one year and 1000 hours in a calendar year
• DailyPay © ( Advance pay options) Offered to all staff!