Regional Marketing Director at Specialty1 Partners | Denver, CO | $80K/yr – $100K/yr

Specialty1 Partners

Regional Marketing Director

Denver, CO (On-site)

$80K/yr – $100K/yrDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional marketing for multi-location dental practices to grow new patients and strengthen the brand in the assigned region.

Own region-wide marketing strategy, KPIs, and budget with cross-functional partners.
Must-have: 5+ years in multi-location healthcare or DSO marketing with strong analytics.
Standout: Leadership of field teams, vendor relationships, and local market execution.

Job Description

Responsibilities

Develop and implement region-specific practice marketing plans that support referral outreach, new patient growth, brand awareness, and community engagement
Partner with Regional Directors of Operations, Practice Managers, and clinical leaders to align marketing strategies with operational goals
Manage area marketing specialists and practice marketing specialist assigned to practice marketing
Manage and localize digital marketing campaigns (PPC, SEO, social media, listings) in collaboration with central marketing team or agency partners
Oversee community outreach, events, sponsorships, and referral-building initiatives for practices in the region
Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI, lead quality, and patient acquisition trends
Ensure consistency with brand guidelines and messaging across all marketing touchpoints
Monitor competitive activity and local market dynamics to inform tactical adjustments
Support marketing efforts for new practice openings, acquisitions, and rebrands within the region
Train and support field staff on local marketing execution, reputation management, and patient engagement

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred)
5+ years of progressive marketing experience, including 3+ years in a multi-location, healthcare, or DSO environment
Proven experience developing and executing localized marketing strategies
Strong understanding of relationship/referral-based marketing, community engagement, and lead generation best practices
Ability to analyze data, draw insights, and adjust tactics to improve performance
Excellent collaboration and communication skills with cross-functional stakeholders
Experience managing direct reports, vendors, and internal creative resources
Proficiency in marketing platforms (e.g., Google Ads, Meta Business Suite, CRM/EMR systems, analytics tools)
Ability to travel regularly within the assigned region 25%

Benefits

Potential 15% Annual Metric bonus
BCBS Medical & Dental insurance Options
VSP Vision Coverage
Complimentary Life Insurance Policy (employee only)
Short-term & Long-Term Disability
Pet Insurance Coverage
401(k) plan w/match options
HSA / FSA Account Access
Identity Theft Protection
Legal Services Package

Specialty1 Partners

3.0 Glassdoor

Specialty1 Partners provides comprehensive business and operational support services to its endodontic, oral surgery, and periodontic practices. The company partners with best-in-class dental surgical specialists nationally and supports them, so they can spend more time providing high-quality dental care to their patients.

Founded in 2019

Houston, Texas, USA

164 employees (14 in marketing)

www.specialty1partners.com

42% recommend to a friend

64% CEO approval