Responsibilities

• Lead global digital marketing, demand generation, and multi‑channel campaigns that drive awareness, engagement, and pipeline growth
• Strengthen ERM CVS’s digital infrastructure, ensuring our website, content, automation tools, and paid strategy deliver commercial results
• Bring North America regional insight to shape global campaigns, while also delivering high‑quality local execution across events, conferences, and client‑facing programs
• Build an integrated, end‑to‑end sales activation and lead management process that improves qualification, conversion, and speed to close
• Enable Sales and commercial leaders with messaging, content, and tools that elevate client conversations and support revenue growth
• Provide market intelligence and continuous improvement that enhances campaign performance and operational effectiveness
• Digital Marketing, Sales Campaigns & Demand Generation: Lead global digital execution across Salesforce, Pardot, SEO, CMS, AI‑enabled tools, and paid media
• Design and deliver multi‑channel marketing and sales campaigns aligned to ERM CVS growth priorities
• Build and optimize paid media strategies to increase visibility and engagement
• Develop lead generation and nurturing programs, including automated journeys, newsletters, and targeted outreach

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Sustainability, or equivalent experience
• 7+ years in a marketing leadership role, ideally in professional services, sustainability, training, or certification/assurance
• Demonstrated success leading multi‑channel digital marketing programs with measurable commercial outcomes
• Hands‑on experience with Salesforce, Pardot (or similar MAPs), Google Analytics, CMS platforms, social media tools, and paid digital channels
• Proven ability to collaborate across global, matrixed teams and work effectively across time zones
• Strong content development skills across digital formats
• Experience partnering with senior leaders and commercial teams to create messaging and sales enablement materials
• Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment
• High digital literacy and data‑driven mindset, with the ability to translate performance metrics into insight and action
• Understanding of client issues and ability to articulate value propositions for integrated commercial campaigns

Preferred

• Experience in ISO management systems, sustainability reporting (GHG, CSRD), training/education markets, or ESG‑related topics
• Experience running webinars, conferences, and client events, including event‑to‑lead conversion processes
• Familiarity with ERM CVS’s service areas and sectors
• Strategic thinker with strong commercial acumen
• Expert in digital execution, analytics, and marketing technology
• Exceptional communicator with structured, persuasive writing skills
• Confident working with senior stakeholders and influencing decisions
• Highly organized, detail‑oriented, and comfortable working at pace
• Collaborative team player with cultural agility and a global mindset
• Creative, proactive, and solutions‑focused approach