Regional Marketing Associate | CST or EST | Remote at Grafana Labs | USA | $75K/yr – $92K/yr

Grafana Labs

Regional Marketing Associate | CST or EST | Remote

USA (Remote)

$75K/yr – $92K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive regional demand and ABM programs to push pipeline with AI-augmented targeting and cross-functional collaboration.

Own regional ABM and demand programs aligned to pipeline and revenue goals.
3+ years in field/regional marketing or demand generation.
Proven ability to apply AI tools to improve targeting, execution, and decision-making.

Job Description

Responsibilities

Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals.
Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis across all programs.
Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience.
Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression.
Build and execute ABM strategies targeting key accounts, aligned with global campaigns and tailored to regional needs.
Track and report on program performance, using data and AI-driven insights to optimize pipeline impact and ROI.
Partner cross-functionally across all marketing teams, GTM functions, and key stakeholders such as Finance.
Manage budgets, timelines, and vendors while proactively identifying risks and solving issues.

Requirements

Located in Central or Eastern time zone
3+ years in field/regional marketing, demand generation, or related role
Demonstrated ability to apply AI tools to improve marketing performance, targeting, campaign execution, and decision-making (e.g., Claude, ChatGPT, etc.)
Proven experience driving pipeline through integrated marketing programs
Strong collaboration with Sales teams and understanding of pipeline mechanics
Experience with both hosted and third-party events
Experience with Salesforce (reporting, campaign tracking) and marketing tools (e.g., SplashThat, Zuddl, etc.)
Ability to manage multiple priorities in a fast-paced environment
Willingness to travel (~40%)

Preferred

An ownership mindset with accountability for regional outcomes and pipeline impact
Strategic thinking paired with strong execution skills
A data-driven approach to measuring success and optimizing performance
Proven ability to leverage AI tools to enhance targeting, personalization, campaign execution, and performance analysis
Experience using AI to improve operational efficiency, scale programs, and drive smarter decision-making
High attention to detail and commitment to delivering quality experiences
Ability to build strong relationships with Sales and cross-functional partners
Flexibility and resilience in a dynamic, evolving environment
A proactive, solutions-oriented attitude with a focus on continuous improvement

Benefits

100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
Transparent Communication – Expect open decision-making and regular company-wide updates.
Innovation-Driven – Autonomy and support to ship great work and try new things.
Open Source Roots – Built on community-driven values that shape how we work.
Empowered Teams – High trust, low ego culture that values outcomes over optics.
Career Growth Pathways – Defined opportunities to grow and develop your career.
Approachable Leadership – Transparent execs who are involved, visible, and human.
Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.

Grafana Labs

4.1 Glassdoor

Grafana Labs provides an open and composable observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are 5,000+ Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and 25M+ Grafana users around the world. Grafana Labs helps companies achieve their observability goals with the LGTM Stack, which features scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security. The fully managed Grafana Cloud offering helps organizations get observability up and running easier and faster, with turnkey solutions for Kubernetes and infrastructure monitoring, incident response management, load testing, application observability, and more. Grafana Labs is backed by leading investors Lightspeed Venture Partners, Lead Edge Capital, GIC, Sequoia Capital, Coatue, J.P. Morgan, and CapitalG. Follow Grafana Labs on LinkedIn and Twitter or visit grafana.com.

Founded in 2014

New York, New York, USA

1.8K employees (183 in marketing)

grafana.com

74% recommend to a friend

85% CEO approval