Regional Leader of Marketing - NYC

New York City, NY (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 6 days ago

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Job Summary

Own the regional marketing agenda by leading and developing Area Leaders of Marketing, shaping regional plans, sponsorships, and high-profile openings while ensuring brand standards and cross-functional collaboration.

  • Lead regional marketing plans and quarterly evaluations.
  • Mentor ALMs and drive sponsorship strategy and execution.
  • Collaborate with RSO and field teams to rollout campaigns and new programs.

Job Description

Responsibilities

  • Recruits, hires, and trains exceptional Area Leaders of Marketing within their region
  • Manages a dynamic team of marketers, fostering collaborative and innovative team dynamics
  • Supports the individual development of all ALM’s within their region with continued training and development in identified growth areas
  • Acts as the regional level expert in marketing by working with the Regional Business Unit team to set regional-level goals and ensuring alignment and communication on all marketing-related initiatives
  • Develops and executes regional-level marketing plans annually, re-evaluating quarterly
  • Supports Area Leaders of Marketing with the development of restaurant and market-level marketing plans by brainstorming ideas, coaching on plan development, and reviewing and providing feedback on plans
  • Supports ALMs with the sponsorship process, including planning, negotiation, and partnership management, ensuring the approved sponsorship process is followed and maximized for the greatest benefit
  • Leads the sponsorship process for all high-profile sponsorships
  • Ensures all restaurants and markets have marketing support and acts as backup for any support gaps
  • Supports ALMs with on- and off-site market-level activities that support the brand and local community

Requirements

  • 8+ years of marketing experience; previous experience leading and directing a team preferred
  • Field marketing experience in a multi-unit restaurant or retail environment
  • Strong people management skills, with a proven record of leading, coaching, and developing a team
  • Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
  • Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
  • Self-driven, flexible, and highly energetic with strong written and verbal communication skills
  • Able to work effectively and efficiently both independently and collaboratively
  • Microsoft proficient: Excel, PowerPoint, Outlook and Word
  • Able to travel up to 80% within the designated area and required to live within the assigned area
  • Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market

Preferred

  • Marketing & Communications degree preferred

Benefits

  • The total compensation package for this position may also include other elements, including a performance bonus and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Pay is based on location, experience, and qualifications etc.

Raising Cane's Chicken Fingers

4.1 Glassdoor

Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.

Founded in 1996
Plano, Texas, USA
20K employees (353 in marketing)
82% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
65.5%
Direct
27.8%
Referral
5%
Social
0.7%
Paid
0.9%

Headcount Trend

Current headcount: ~19.6K

Marketing Team

Marketing Team Size
121 (1% of company)
Median Career Experience
13 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1