Responsibilities

• Lead the creation and execution of innovative account programs in close collaboration with the Integrated Marketing Team and Customer Success teams to achieve revenue and pipeline goals.
• Develop and implement differentiated marketing strategies that span the entire customer lifecycle, including new account acquisition, expansion, and adoption.
• Collaborate across regional teams and Global Marketing corporate functions and Marketing Ops during joint business planning process.
• Drive the adoption of best practices in account-based marketing, demand generation, and pursuit to support high-value, strategic sales opportunities.
• Deliver high-impact marketing into actionable plans and orchestrates omni-channel execution.
• Drive innovation with channels, tactics, and technologies to push boundaries of traditional approaches.
• Partner with sales and account teams to identify target accounts and personas, understand key business challenges, and craft compelling value propositions.
• Deliver personalized campaigns and customer journeys to engage decision-makers and influencers.
• Design and execute go-to-market campaigns with account insights and assets to support deal pursuit and ensure alignment to revenue objectives.
• Plan and execute, executive briefings, roundtables, and industry events—ensuring content creation and performance tracking to achieve pipeline targets.

Requirements

• 8-10 years experience in B2B, high-tech marketing and field marketing roles in large, global organizations.
• Proven track record of executing modern ABM strategies targeting enterprise-level accounts.
• Strong understanding of top account and deal pursuit marketing methodologies and best practices.
• Experience in industries requiring long sales cycles and sophisticated solutions.
• Proficiency with B2B and strategic account platforms and tools (e.g. 6Sense, Marketo etc.).
• Exceptional stakeholder management and influencing skills at all levels of the organization.
• Strong ability to analyze data, measure performance, and derive actionable insights to drive optimization.
• Ability to lead initiatives, influence stakeholders at all levels, and foster a culture of accountability.
• Experience successfully collaborating with cross-functional teams including sales organizations.
• Experience in teaming with functional experts and directing agencies on development of digital experiences and content to deliver demand generation plans.

Preferred

• MBA/Master's degree or advanced executive education equivalent preferred

Benefits

• Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
• SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.