Regional Director - Western Activation to Impact

New York City, NY (On-site)

$100K/yr – $115K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Own regional people leadership and programs for a beverage brand portfolio, aligning field execution, KPI performance, and budget governance across distributors and agencies.

  • Team Development: Recruit, onboard, and coach regional Specialists while driving KPI performance.
  • Brand & Field Execution: Maintain brand standards, merchandising, and POS deployment across priority accounts.
  • Governance & Partnerships: Align regional activities with national strategy through Strategic Group, Gallo, and distributor collaboration, while advising on below-the-line opportunities.

Job Description

Responsibilities

  • Recruitment & Training: Support agency’s Project Lead and Recruiter in all efforts associated with interviewing, vetting, and onboarding for A2I Specialists within your region.
  • Performance Management: Manage regional performance against established KPIs, providing consistent coaching and professional development to the Specialist team.
  • HR & Supervision: Oversee team management, including fiduciaries, HR issues, and off-boarding if necessary.
  • Operational Management: Provide leadership and oversight for a team of Specialists, ensuring they effectively manage their assigned universe of priority accounts.
  • Brand Standards: Ensure consistent, high-quality execution of approved merchandising standards, staff education, and visibility programs across all accounts in the region.
  • Resource Deployment: Ensure program resources and Point-of-Sale (POS) materials are deployed effectively and in compliance with Gallo policies.
  • Gallo & Distributor Partnership: Coordinate closely with Strategic Group and Gallo stakeholders to ensure regional activities align with national brand strategy.
  • Strategic Advisement: Analyze and advise High Noon and Lucky One regarding sales and marketing opportunities and "below-the-line" advertising within your markets.
  • Meeting Participation: Participate in integrated meetings, conference calls, and annual planning meetings regarding the brand portfolio.
  • Reporting & Recaps: Provide timely program recap reports, financial snapshots, and annual budget reconciliations to Gallo.
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Strategic Experiential Group LLC

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New York, New York, USA
39 employees (9 in marketing)

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
30.1%
Direct
66.1%
Referral
3.3%
Social
0.2%
Paid
0.1%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
9 (23% of company)
Marketing Roles Posted (Last 30 Days)
4