Responsibilities

• Meets expectations of the applicable OneCHRISTUS Competencies: Leader of Self, Leader of Others, or Leader of Leaders.
• Regional leaders are responsible for effectively collaborating with local leadership teams to meet accountability measures including, but not limited to, labor productivity standards, quality metrics, associate engagement, and retention efforts, as well as service level agreements to the consumer.
• Work with system marketing and strategy resources, regional CHRISTUS leaders, and the senior vice president of group operations to create and implement effective marketing plans that achieve ministry goals, including increasing or maintaining the value of the brand, increasing patient volume, growing appropriate service lines and improving the health and wellbeing of those we serve.
• Work with all functions of marketing to creatively incorporate all available and appropriate tools and resources, including strategic marketing plans, advertising, publications, special events, digital and corporate identity, and branding into an organized, articulate, and multi-faceted program.
• Leads a team of marketing specialists to develop marketing plans, and implement tactics in support of well-defined goals, and measures/reports on performance.
• Works with the marketing operations team to use customer relationship management (CRM) tactics and marketing automation to drive growth.
• Creates and implements plans and programs to reach key markets via advertising, direct marketing, electronic media/website, paid digital marketing, collateral materials, and product/service promotions.
• Monitor market dynamics and competitive landscape to achieve competitive market advantage, and to provide timely and responsive changes to marketing plans, tactics, and messaging as appropriate.
• Adhere to and help implement CHRISTUS Health’s new brand standards, which direct things like image choice, messaging, and tone, and font and icon selection, to establish and maintain the CHRISTUS brand in the market and consistent with the system brand.
• Provide strategic direction in the areas of brand management, advertising, and marketing services for all components of the region.

Requirements

• Bachelor’s degree in communications, public relations, marketing, business, or related field required.
• Master's degree preferred.
• 10 or more years of progressive leadership experience in marketing, corporate communications, and public/media relations including a solid understanding of digital technology, industry trends, and overall knowledge of the media landscape required.
• Healthcare experience highly preferred.
• Experience at an advertising or public relations agency may be helpful.
• Familiarity with the CHRISTUS markets preferred.
• None required.

Preferred

• Master's degree preferred.
• Healthcare experience highly preferred.
• Experience at an advertising or public relations agency may be helpful.
• Familiarity with the CHRISTUS markets preferred.