Responsibilities

• Regional Marketing Leadership
• Lead marketing and lead-generation activity across the assigned regional territory.
• Develop and execute regional marketing strategies aligned with company growth goals, market priorities, and sales capacity.
• Translate enterprise marketing direction into clear market-level plans, priorities, and execution standards.
• Monitor overall regional health through performance dashboards, media analytics, field feedback, and market-level trends.
• Sales and Field Alignment
• Partner with regional and local sales leaders to understand lead demand, sales capacity, conversion trends, and market-specific needs.
• Maintain consistent feedback loops with sales and field marketing leaders to evaluate lead volume, lead quality, and the effectiveness of current marketing activity.
• Identify gaps between lead flow and sales capacity and proactively adjust market plans, channel mix, timing, or spend.
• Ensure marketing activity remains responsive to changing business conditions while maintaining disciplined execution and accountability.

Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Ability to communicate by telephone, video conference, email, and in-person meetings for extended periods.
• Ability to travel approximately 25%, including occasional overnight travel to offices, markets, meetings, and marketing activities.
• Ability to work in office, market, and event environments and to stand or walk for extended periods when business needs require.
• Bachelor’s degree in Marketing, Business, Communications, or a related field strongly preferred; master’s degree or equivalent graduate-level business education preferred.
• Five or more years of experience in performance marketing, direct-response marketing, lead-generation management, or a closely related discipline required.
• Home improvement industry experience strongly preferred; candidates from other performance-driven, direct-response, or lead-generation-focused industries will be considered.
• Experience managing measurable marketing activity, budgets, and performance across multiple locations or markets, with direct accountability for defined KPIs and return on investment, required.
• Demonstrated experience leading through influence and coordinating internal marketing teams, sales partners, field-based stakeholders, agencies, lead providers, and vendors required.
• Experience with direct-response television, digital media, paid search/SEM, lead aggregators, and event-based marketing preferred; familiarity with call-center performance, lead disposition, sales conversion, and media attribution metrics also preferred.

Benefits

• medical/dental/vision/disability coverage, 401(k), flex spending account and more.