Responsibilities

• Lead, manage, and develop three Market Activation Managers across Boston, MA and New York City, NY territories
• Drive sales strategy across on- and off-premise channels for Gallo’s new wine and vodka innovation brands
• Build and manage distributor partnerships, ensuring alignment, accountability, and KPI execution
• Maintain deep knowledge of Northeast compliance laws and ensure all programs operate within regulatory guidelines
• Identify innovation opportunities within the category and competitive landscape to inform growth strategy
• Identify key moments of consumption for the Design Target Consumers of each brand and develop compliant execution strategies beyond the bar for each
• Develop and oversee activation strategies that align brand positioning with market demand
• Manage high-level client relationships and ensure seamless communication
• Oversee performance reporting, budget management, and resource allocation
• Manage travel, expense, and activation budgets with integrity and in compliance with company policies.
• Demonstrate intrapreneurship, innovation, and accountability in all aspects of role execution.

Requirements

• Bachelor’s Degree plus 5–10 years of experience in wine, spirits, or broader beverage alcohol sales/marketing
• Strong understanding of both on-premise and off-premise channels
• Experience managing distributor relationships and compliance in the Northeast
• Proven leadership experience managing direct reports
• Experience in client management, sales strategy, and marketing integration
• Valid driver’s license and ability to travel
• Willingness to travel up to 70% of the time for training, meetings, or events, in addition to mandatory local market travel requirements
• Minimum Qualifications
• Preferred Qualifications

Preferred

• One or more recognized wine certifications (e.g., WSET Level 1 & 2, Sommelier, or equivalent).
• Strong network within NYC, Boston, and broader Northeast beverage alcohol markets
• Analytical and strategic planning capabilities
• Entrepreneurial mindset with operational discipline
• Strong written and verbal communication skills, with ability to write reports, correspondence, and press releases, and to present to varied audiences with ease.
• Analytical ability to interpret data, calculate figures and percentages, and solve practical problems with minimal standardization.
• Demonstrated ability to think critically and strategically, take initiative, and hold self and others accountable.