Grand Traverse Sauce Company

Regional Brand Manager

Mount Pleasant, MI (Hybrid)

$20/hr – $30/hrMid LevelPart time

Posted 4 months ago

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Job Summary

Drive regional branding and multi-market marketing leadership to boost growth and ROI.

  • Own regional branding and multi-market oversight with clear, data-driven targets.
  • Must-have: Nielsen-based market research and multichannel marketing experience.
  • Standout: Strong cross-functional collaboration and budget planning in regional campaigns.

Job Description

Responsibilities

  • Develop and execute comprehensive regional branding strategies aligned with overall corporate goals, ensuring consistency across all channels.
  • Lead market research efforts using tools like Nielsen and analyze consumer insights to identify growth opportunities and refine targeting strategies.
  • Oversee social media management, creating engaging content plans that boost brand visibility and foster community engagement across platforms.
  • Manage product positioning, packaging, and promotional campaigns to maximize market impact and sales performance.
  • Collaborate with cross-functional teams—including sales, public relations, digital marketing, and product management—to coordinate multichannel marketing initiatives.
  • Conduct analysis of campaign performance metrics, adjusting strategies based on data insights to optimize ROI.
  • Build strong relationships with external partners such as media outlets, influencers, and agencies to amplify brand messaging and public relations efforts.
  • Prepare budget forecasts for regional marketing activities, ensuring efficient allocation of resources while maintaining high-quality execution.

Requirements

  • Proven experience in brand management or marketing roles with a focus on regional or multi-market oversight.
  • Strong understanding of social media management tools and digital marketing platforms.
  • Demonstrated ability in product management, branding, and multichannel marketing strategies.
  • Excellent analysis skills with proficiency in market research techniques, Nielsen data interpretation, and digital analytics tools.
  • Familiarity with Adobe Creative Suite for content creation and campaign development.
  • Experience in e-commerce environments and B2B (business-to-business) marketing is highly desirable.
  • Strong strategic planning capabilities combined with sales acumen to drive growth initiatives effectively.
  • Exceptional communication skills for stakeholder engagement, public relations activities, and team collaboration.
  • Ability to manage budgets efficiently while delivering innovative marketing solutions.