Responsibilities

• Education, Advocacy & Brand Presence: Lead engaging, masterclass-level trainings for bartenders, buyers, and distributor teams (on- and off-premise); Deliver clear, compelling brand storytelling and category education that shows why Mr Black is the clear choice in the coffee liqueur category; Represent the brand at events, trade shows, and media opportunities with confidence and professionalism; Show up consistently as someone the trade trusts - credible, knowledgeable, and easy to work with.
• Market Execution & Account Impact: Execute 3-day Weekly Market Engagements (WME) with a focus on the right accounts and priorities; Deliver trainings, support activations, and spend meaningful time in accounts that drive the business; Partner with local teams (BDMs, CDMs, distributor partners) to identify opportunities and move the needle; Support and execute brand activations in a way that is organized, on-brand, and effective; Provide clear, on time, useful recaps with insights, wins, and next steps.
• Team Support, Mentorship & Ways of Working: Mentor and support local teams through ride-withs, market blitz’s, trainings, and in-market collaboration; Act as a go-to resource for questions, problem-solving, and executional guidance; Work cross-functionally with brand, PR, and national account teams to ensure alignment; Stay organized, communicate clearly, and follow through on commitments; Approach challenges with a solutions mindset - finding the “yes” and keeping things moving.

Requirements

• 3+ years in brand advocacy, or education
• Strong presentation and communication skills
• Solid understanding of spirits and cocktail culture with meaningful hospitality experience
• Digitally fluent and comfortable creating and posting content on social platforms
• Currently lives in New York City and has a deep understanding of the on-premise account landscape and established relationships with the trade.
• Ability to travel frequently (approx. 50%) with evening and weekend availability