Regional Brand Ambassador at Luxco, Inc. | Bardstown, KY

Luxco, Inc.

Regional Brand Ambassador

Bardstown, KY (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Lead single barrel program execution and brand representation across distilleries, events, and education.

Own barrel selection events, tastings, tours, and on-site program readiness.
Must-have: Hospitality or bourbon-tour experience and strong customer-facing skills.
Standout: Direct collaboration with master distillers, brand ambassadors, and regional sales teams.

Job Description

Responsibilities

Represent and promote the MGP Ingredients and Luxco brands with a strong working knowledge of distilling processes, barrel types, and product differentiation.
Support and actively participate in high-value single barrel selections and specialized blending events for state selections, top-tier retailers, and large clubs or groups.
Partner with Barrel Program Coordinators to plan and conduct guided tastings aligned to barrel type, purchase volume, and customer needs.
Conduct distillery tours for single barrel customers, providing education on MGP Ingredients and Luxco distilleries, production methods, and brand stories.
Maintain cross-training across all aspects of the single barrel experience, including tours, inventory, operations, and program management.
Travel to support and sell remote barrel selections, including distillery-based programs at Ross and Squibb in Indiana.
Conduct structured barrel selection tours and experiences at Ross and Squibb for customers and trade partners.
Support barrel selections at off-site meeting locations in coordination with the sales organization and state-led barrel events.
Serve as a visible brand representative at major national marketing events alongside master blenders, distillers, and brand founders.
Collaborate with National Brand Ambassadors, Sales, and Marketing teams at regional events, tastings, and branded dinners.

Requirements

High School degree required.
Must be at least 21 years of age.
Valid driver’s license required.
Minimum of two years of experience in hospitality, bourbon tourism, or a related customer-facing environment preferred
Working knowledge of the spirits industry and whiskey production process preferred
Proficiency in Microsoft Office applications, including Excel, Outlook, OneNote, PowerPoint, and Word.
Previous experience in hospitality, bourbon tourism, or a related customer-facing role preferred but not required.
Strong interpersonal skills with an outgoing, professional, and engaging presence.
Effective verbal and written communication skills.
Flexibility to work occasional weekends and holidays as business needs require.

Benefits

exceptional medical, dental, vision, short and long-term disability, life insurance, 401(k) Match and PTO.

Luxco, Inc.

Luxco® is a leading producer, bottler, importer and marketer of beverage alcohol products with an outstanding portfolio of brands and a spirited legacy.Some of our core brands include Yellowstone® Bourbon Whiskey, Rebel® Bourbon Whiskey, Ezra Brooks® Bourbon Whiskey, Everclear®, Juarez® Tequila, El Mayor® Tequila, Dos Primos® Tequila, The Irish Man® Irish Whiskey, and Saint Brendan's® Irish Cream among many others.

Founded in 1958

St Louis, Missouri, USA

198 employees (10 in marketing)

www.luxco.com