Responsibilities

• Own the strategy, execution, and performance reporting of regional activation plans for HoReCa and Industry campaigns in the U.S. and Canada.
• Work closely with the regional PR and trade media agency to execute campaigns effectively, track performance, and capture learnings to improve future activations.
• Drive a consistent social media presence for Tork across the region, supporting the advocacy program to expand reach and engagement.
• Shape and steward A&P investment strategy, allocating resources to the highest-impact initiatives, tracking performance against KPIs, and optimizing spend to deliver against Brand team objectives.
• Collaborate closely with customer marketing and sales teams to deliver strong end-customer experiences at brand lead events, incorporating post-event feedback and insights to enhance future activations.
• Build strong relationships with prioritized industry associations and key opinion leaders, supporting brand visibility, credibility, and trust gathering insights to inform ongoing activations.

Requirements

• The ideal candidate should live in Philadelphia, PA.

Preferred

• Strategic thinker with a collaborative spirit, capable of developing and executing comprehensive activation plans that align with long-term goals.
• Excellent communication skills to manage relationships with our regional PR and trade media agency and oversee local communications and social media presence.
• With a keen eye for detail, you ensure campaign materials are delivered and activated consistently with brand guidelines.
• You are customer-focused and you are curious, always seeking new ways to enhance brand activation tactics that are highly engaging and drive our Tork brand.

Benefits

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• PTO offering with Paid Holidays
• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
• Employee discounts program
• Scholarship program for children of Essity employees.