Responsibilities

• Lead and manage a dedicated brand implementation team composed of Program Implementation Managers and Program Coordinators, providing mentorship, guidance, and performance oversight.
• Provide strategic and creative leadership across CommonSpirit to ensure the successful interpretation and implementation of CommonSpirit’s brand identity.
• Serve as the primary creative quality steward, guiding the consistent application of visual identity, tone of voice, and brand experience across signage, collateral, digital, environmental, and other branded touchpoints.
• Collaborate with regional marketing teams, agency partners, and in-house designers to shape and review creative work for accuracy, clarity, and alignment with system brand standards.
• Oversee the execution of brand transition initiatives including naming, visual updates, campaign rollouts, and patient-facing materials.
• Partner closely with the System Brand team to ensure national strategies are effectively translated into localized creative solutions that maintain brand cohesion.
• Provide input on templates, playbooks, and training resources to empower regional teams with the tools they need to deliver brand-aligned work and track and manage cross-functional workstreams, timelines, and deliverables; identify risks and lead issue resolution in partnership with internal and external teams.
• Support internal campaign development and brand activation efforts to engage employees and stakeholders throughout the brand transition journey.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design or realted field.
• 10 years of experience in brand management, creative direction, or marketing leadership, preferably in healthcare, nonprofit, or complex multi-market organizations.
• 7+ years of experience demonstrating experience in overseeing brand creative development and implementation across a wide range of channels.
• Experience driving large-scale branding initiatives or transitions in a matrixed organization.
• Experience interpreting brand guidelines and successfully applying them to challenging or unique branded touchpoints.