Responsibilities

• Improve Reef Industries’ brand awareness, reach, conversion and retention.
• Plan, drive and execute strategic marketing campaigns leveraging Reef channels utilizing global brand assets to meet regional growth goals and targets.
• Collaborate with Sales Managers and Director of Sales & Marketing to develop, manage and maintain department budgets.
• Oversee company websites, SEO and PPC processes and programs.
• Responsible for developing, monitoring and scheduling print, digital and direct mail campaigns.
• Complete check requests and purchase requisitions for the Marketing department.
• Work with accounts payable department to approve marketing expenditures.
• Manage and work with other departments to enhance your team capabilities as required.
• Responsible for graphic design to meet necessary ad deadlines and to ensure the company’s messaging and communication programs are consistent.
• Manage and work closely with Marketing Assistant to ensure tradeshow booth requirements and shipping are on schedule.

Requirements

• Bachelor’s degree in marketing
• 5+ years of marketing experience
• Experience using Customer Relationship Management (CRM) platforms
• Strong analytical skills
• Excellent written and verbal communication skills
• Proficiency in MS Office (Word, Excel, Outlook, PowerPoint) and Adobe Creative Cloud Suite (Photoshop, InDesign, Illustrator, Lightroom & Acrobat)
• Ability to multitask, prioritize and manage time effectively
• Detail orientated with strong organizational skills
• Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary
• Capable of effectively managing job-related stress and fostering productive workplace interactions