小红书内容创作实习生 RedNote Content Creation Intern

San Jose, CA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 3 months ago

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Job Summary

Drive Think Academy’s Xiaohongshu content strategy to attract and convert US education-focused audiences.

  • Must-have: Xiaohongshu content experience with education or related consumer sectors.
  • Standout: Strong cross-functional collaboration and rapid iteration to build a scalable content matrix.

Job Description

Responsibilities

  • 负责小红书账号的内容策划与选题输出,结合目标用户需求、平台趋势和业务目标,持续产出有传播力、有转化力的内容方向。
  • 具备敏锐的内容嗅觉,能够快速捕捉平台风口、用户情绪变化和热点议题,结合Think Academy的品牌形象和产品特点,进行高质量的创作。
  • 负责爆款内容的拆解、复盘与复制,能够从标题、封面、选题切口、内容结构、评论区反馈等多个维度总结规律,并形成可复用的方法论。
  • 与运营、投放、销售或业务团队协同,围绕获客、转化、品牌心智等目标,持续优化内容策略,针对种草、引流、转化等不同目标,搭建高效的内容矩阵。

Think Academy U.S

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

Founded in 2019
San Jose, California, USA
127 employees (14 in marketing)

Traffic Signals

Monthly Visitors
246.4K
Traffic Source Mix
Search
39.6%
Direct
55.4%
Referral
3.6%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
13 (10% of company)
Median Career Experience
4 years
Median Tenure
2.9 years