Responsibilities

• Maintain a content calendar aligned to talent priorities, hiring campaigns, and employer brand themes.
• Draft and update copy for job postings, career site content, campaign landing pages, banners, recruitment marketing campaigns, social media posts, and other candidate-facing materials.
• Support storytelling initiatives by highlighting employee experiences, culture, events, and business achievements.
• Serve as the first point of contact for recruitment marketing intake requests, ensuring accurate routing, prioritization, and timely follow-ups.
• Coordinate the creation of campaign assets with internal partners and external vendors/agencies.
• Maintain documentation and templates for consistent brand application across TA.
• Partner with the Recruitment Marketing Agency to support campaign setup, targeting, budgeting, and performance tracking.
• Assist in launching digital advertising, job board promotions, and social ads
• Monitor campaign performance and recommend improvements to increase reach and candidate engagement.
• Support tracking of source effectiveness, audience engagement, and ROI across recruitment marketing channels.

Requirements

• 1–3 years of experience in recruitment marketing, employer branding, digital marketing, communications, or related field.
• Experience supporting employer brand initiatives or recruitment advertising campaigns.
• Strong writing, editing, and content creation skills; ability to tailor messaging for different audiences.
• Experience with social media platforms
• Basic understanding of digital marketing concepts (SEO, GEO, paid social, targeting, analytics).
• Strong analytical skills, with the ability to measure, interpret and report on performance metrics to inform decision-making and continuous improvement.
• Strong organizational skills and the ability to manage multiple requests with varying priorities.

Preferred

• Familiarity with applicant tracking systems, CRM platforms, job distribution tools, talent marketing tools, or career site CMS (e.g., Workday, Happydance, GR8 People)
• Experience with video editing, graphic design, or visual content tools is a plus.
• Understanding of talent personas and candidate journey mapping.

Benefits

• Medical, Dental, Vision and Prescription Drug Coverage
• Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
• Paid Time Off and Holidays
• 401k Retirement Plan with Matching Employer Contributions
• Life and Accidental Death & Dismemberment (AD&D) Insurance
• Paid Leaves
• Tuition Assistance