Responsibilities

• Manage and grow a portfolio of strategic publisher accounts, serving as the primary point of contact and trusted strategic advisor.
• Own publisher relationships end-to-end, including partner identification, onboarding, account planning, performance reviews, growth strategy, and long-term engagement.
• Develop publisher-specific growth strategies that help partners increase high-quality content supply, grow audiences, improve engagement, and expand their presence on TikTok.
• Understand publishers' business models, editorial strategies, content operations, organizational structures, and strategic priorities to identify opportunities for deeper platform collaboration.
• Conduct regular business reviews and strategic planning sessions with publisher partners to evaluate performance, align on priorities, and develop joint growth plans.
• Drive adoption of TikTok products, programs, and strategic initiatives across publisher accounts.
• Analyze publisher performance, content trends, and audience insights to identify growth opportunities, performance gaps, and actionable recommendations.
• Identify, develop, and scale high-potential publisher accounts that can serve as showcases for high-quality content and best practices within their respective content categories.
• Build relationships with key stakeholders across publisher organizations, including editorial, audience development, social media, content strategy, partnerships, and executive leadership teams.
• Partner cross-functionally with Product, Creator Operations, Marketing, Comms, and other internal teams to represent publisher needs and execute strategic initiatives.

Requirements

• 5+ years of experience in publisher partnerships, partner management, strategic account management, business development, digital media, content partnerships, or related fields.
• Demonstrated experience managing publishers, media organizations, strategic content partners, or enterprise accounts.
• Strong understanding of the digital media ecosystem, publisher business models, editorial operations, audience development, and content distribution strategies.
• Proven ability to develop account strategies, identify growth opportunities, and drive measurable partner outcomes.
• Experience using data and performance insights to develop actionable recommendations and influence partner strategies.
• Strong communication, relationship management, negotiation, and stakeholder management skills.
• Ability to manage complex partner relationships and operate effectively in a fast-paced, cross-functional, and evolving environment.

Preferred

• Experience working directly with publishers, media companies, digital-native media organizations, or content platforms.
• Existing relationships within the North American publisher and digital media ecosystem.
• Experience developing joint business plans, conducting strategic business reviews, and managing senior external stakeholders.
• Understanding of publisher monetization models, content distribution strategies, audience growth, and platform partnerships.
• Experience collaborating with Product, Marketing, Comms, and Operations teams to launch and scale partner initiatives.