Responsibilities

• Leads the development, implementation, and evaluation of a comprehensive communications and marketing strategy aligned with MSL’s mission, strategic plan, and core values.
• Develops, implements, and maintains MSL branding standards and messaging guidelines.
• Ensures consistency in messaging, voice, templates, taglines, and logo usage across all communications.
• Cultivates positive relationships with state agencies, the Governor’s Office, legislators, congressional staff, and other stakeholders to promote awareness of MSL and Maine library services and initiatives.
• Oversees MSL’s website, content management systems, and social media platforms, ensuring content is accurate, current, accessible, and responsive to public inquiries.
• Writes and edits press releases, talking points, speeches, reports, newsletters, and other communications materials, including MSL's quarterly e-newsletter.
• Plans and implements events, campaigns, and outreach activities that promote MSL programs and services.
• Collects, analyzes, and reports communications and program metrics to assess effectiveness and inform future strategies.
• Leads and coordinates MSL’s social media strategy and content development.
• Provides guidance, training, and models effective public relations practices for library staff statewide.

Requirements

• MINIMUM QUALIFICATIONS: A four (4) year combination of education, training, and/or experience in outdoor education, public relations, or program management.  Education in other fields must be supplemented by two (2) years of work experience which provides knowledge of professional outdoor education, public relations, various media, and/or information dissemination techniques.

Preferred

• Preference will be given to candidates with the following skills or experience :
• - Library, community development, and/or public sector experience
• - Experience with web design
• - Masters degree in a related field

Benefits

• Benefits of working for the State of Maine:
• No matter where you work across Maine state government, you find employees who embody our state motto—"Dirigo" or "I lead"—as they provide essential services to Mainers every day. We believe in supporting our workforce's health and wellbeing with a valuable total compensation package, including:
• - Work-Life Balance   – Rest is essential. Take time for yourself using   13 paid holidays, 12 days of sick leave,   and   3+ weeks of vacation leave   annually. Vacation leave accrual increases with years of service, and overtime-exempt employees receive personal leave.
• - Health Insurance Coverage   – The State of Maine pays   85%-100%   of employee-only premiums   ($11,857.68-$13,950.24   annual value), depending on salary. Use this chart to find the   premium costs   for you and your family, including the percentage of dependent coverage paid by the State .
• - Health Insurance Premium Credit   – Participation decreases employee-only premiums by 5%. Visit the Office of Employee Health and Wellness for more information about   program requirements .
• - Dental Insurance   – The State of Maine pays 100% of employee-only dental premiums ($365.28 annual value).
• - Retirement Plan   – The State of Maine contributes  14.06 % of pay   to the Maine Public Employees Retirement System ( MainePERS ), on behalf of the employee .
• - Gym Membership Reimbursement   – Improve overall health with regular exercise and receive up to $40 per month to offset this expense.
• - Health and Dependent Care Flexible Spending Accounts   – Set aside money pre-tax to help pay for out-of-pocket health care expenses and/or daycare expenses.
• - Public Service Student Loan Forgiveness   – The State of Maine is a qualified employer for this federal program. For more information, visit the   Federal Student Aid office .