Responsibilities

• Develop strategic media relations and media outreach plans and programs to communicate the organization’s key messages, achieve ongoing positive publicity and assist in achieving department, center and foundation goals.
• Manage news media requests and other requests for interviews, stories, tours, broadcasting, photo shoots and filming in and about the center and the foundation. Meet and accompany press for on-site requests.
• Create talking points for spokespeople to use in media interviews.
• Monitor, analyze and write reports of news media and publicity results from print, broadcast and digital media. Research media coverage and industry trends.
• Develop fresh story ideas, research, write and distribute/implement news releases, pitches, key messages, reports, webpage copy, presentations and other communications.
• Maintain news media database, write, maintain, update and improve the center’s News Center.
• Assist in crisis communications in conjunction with the Manager of Communications and Public Relations.
• Plan and manage special media and public relations events designed to generate positive publicity, encourage attendance, promote education and present the center and foundation favorably to current and potential donors as well as prospective employees and volunteers.
• Serve key internal department client(s) with its communications needs (public relations, marketing, and other messaging) by developing strategic plans for communications (marketing and public relations) and working with department colleagues to ensure plan is executed in a timely manner.
• Use strong communication skills to influence, guide and motivate stakeholders internally and externally with tact, reasoning and sensitivity.

Requirements

• Bachelor’s degree in Public Relations, Marketing, Communications or Journalism.
• Minimum of 3-5 years of experience in the field of Public Relations, Media Relations or Journalism.
• Excellent spokesperson to news media and excellent public speaking skills.
• Excellent writing skills and experience in writing media materials.
• Available to work flexible hours including evenings and weekends and be on call at times. Some travel may be required.
• High level of professionalism, energy, enthusiasm and collaboration.
• Proficient in MS Word, MS Excel, PowerPoint, Canva.