Public Relations Specialist

Independence, MO (On-site)

$52K/yr – $62K/yrMid Level3+ years expFull time

Posted 7 hrs ago

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Job Summary

Own the district's external and internal communications by leading multimedia content creation, social media management, and event and crisis messaging, while coordinating media relations and administrative support.

  • Oversee content creation and digital media management
  • Coordinate crisis and media relations workflows

Job Description

Responsibilities

  • Content Creation: Develop video, photo, and written content for social media, websites, newsletters, press releases, promotional materials, and other district communications.
  • Social Media & Communications: Manage district social media channels, create and schedule content, monitor engagement, and support communication plans that advance district initiatives.
  • Digital Media Management: Capture, edit, organize, and maintain photo and video assets, ensuring content aligns with district brand standards and is securely archived.
  • Event Coverage: Provide communications support for district events through planning, photography, videography, and promotional content, including occasional early morning, evening, or weekend assignments.
  • Technology & Professional Knowledge: Utilize district communication platforms and design tools, including ParentSquare, Finalsite, Canva, Google Workspace, and other technologies, while staying informed on district initiatives, communication trends, and best practices.
  • Crisis Communications: Assist with timely communications during emergencies or sensitive situations, including website updates, parent notifications, and other district messaging.
  • Media & Community Relations: Support media outreach, monitor media coverage, maintain media contact lists, and communicate professionally with stakeholders, community partners, and news media as directed.
  • Administrative & Operational Support: Provide general administrative support to the Public Relations Department, including scheduling, correspondence, maintaining records, conducting research, and assisting with departmental projects and daily operations.

Requirements

  • Four-year degree in journalism or its equivalent required
  • Experience in journalism, marketing, public relations, or similar field required
  • Excellent communication and interpersonal skills
  • Excellent writing and editing skills
  • Experience in all social media platforms and analytics preferred, as well as website management
  • Ability to shoot and edit video, as well as still photography
  • Strong technology skills, proficiency with Microsoft Office, Adobe Creative Suite, and Canva
  • Proven track record managing multiple projects on deadline

Preferred

  • Experience in all social media platforms and analytics preferred, as well as website management

Benefits

  • 401(k)
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance
Independence School District logo

Independence School District

The Independence School District features 20 elementary schools, four middle schools, three high schools, two early education centers and an alternative school. Through programs like the Academies of the iSD, AVID and Leader In Me, the district is committed to improve student quality of life through high quality, innovative education. The Independence School District, through educational rigor and relevance, gives every learner the opportunity to achieve success in an ever-changing world.

Independence, Missouri, USA
1.6K employees

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