Public Relations Specialist

Palm Harbor, FL (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive corporate and product PR and media relationships to shape messaging and manage crises.

  • Own all PR content and media strategies across brands and product lines.
  • Must-have: 5+ years in Public Relations/Media Relations with demonstrated campaigns.
  • Standout: Crisis management and broad media-network experience with tools like HubSpot, Muck Rack, PR Newswire.

Job Description

Responsibilities

  • Coordinate all public relations content and activities for the corporate brand and for our product line
  • Draft press releases, pitches, case studies, white papers, and media summaries
  • Coordinate and gain final approval from stakeholders (corporate management, client, and client-identified stakeholders) on all messaging
  • Distribute approved messaging across press release distribution sites - both domestic and occasionally across international channels
  • Lead and execute media strategies across different mediums (print, social, television, blogs, podcasts, etc.)
  • Build relationships with new media contacts and maintain relationships with existing contacts for the various industries (or geographic locations) we serve
  • Maintain relationships with various industry memberships to gain ad placements and feature stories
  • Develop and maintain strong working relationships with key editors, online media, and industry organizations
  • Create written features to target applicable audiences and maximize company visibility through innovative, brand elevating stories
  • Create, implement, and manage a yearly media calendar/schedule

Requirements

  • 5+ years of experience in Public Relations, Communications and/or Media Relations
  • Proven ability to develop, implement, and execute successful public relations campaigns
  • Manages relationships with external contacts effectively
  • Must have experience cultivating and maintaining key media contacts
  • Applicable knowledge in copywriting and editing
  • Experience with task management systems, such as Trello, a plus
  • General understanding of how SEO and GEO impact our corporate website site traffic
  • Confident style with the ability to communicate effectively in all forms and at all levels
  • Excellent organization skills
  • Demonstrated ability to prioritize tasks and manages time effectively

Preferred

  • Bachelor's degree in communications, journalism, public relations, marketing, or related field
  • Proficient in Microsoft Office
  • Experience with HubSpot
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