Responsibilities

• Research, identify, and develop story ideas that highlight BASIS Charter Schools / BASIS Texas Charter Schools successes, programs, and people across multiple states.
• Conduct regular campus visits to source authentic stories from teachers, students, and school leaders.
• Draft press releases, media pitches, talking points, and public statements that align with the brand and messaging standards.
• Build and maintain relationships with journalists, education reporters, and local media outlets.
• Coordinate interviews, campus visits, and photo/video opportunities for media partners.
• Track and analyze media coverage, providing insights and reports to leadership.
• Write engaging content for newsletters, social media, websites, and other digital platforms.
• Collaborate with the communications and marketing teams to ensure consistent brand messaging across all channels.
• Partner with photographers, videographers, and designers to produce high-quality storytelling materials.
• Support the creation of multimedia content showcasing student and teacher achievements, academic programs, and campus culture.
• Assist in developing and maintaining editorial calendars and content pipelines.
• Support senior communications staff in preparing timely and accurate responses to media inquiries.
• Draft internal and external statements for sensitive or urgent matters, ensuring alignment with organizational protocols.
• Monitor public sentiment, social media trends, and community feedback to identify potential communication opportunities or issues.
• Attend and support high-profile school and network events such as graduations, academic competitions, community fundraisers, and the Annual Teacher Fund Gala.
• Capture event highlights and create post-event media and social content.
• Contribute to campaign initiatives that enhance community engagement and enrollment awareness.
• Recommend and implement new tools, techniques, and strategies to improve storytelling, outreach, and media engagement.
• Stay informed on education trends and emerging PR best practices to strengthen media presence and storytelling capacity.
• Knowledge, Skills, And Abilities

Requirements

• Education: Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• Experience: Minimum of three (3) years of relevant professional experience in communications, journalism, or marketing.
• Requirements:
• Valid driver’s license and reliable transportation for campus travel.
• Ability to travel regionally and nationally as needed.
• Flexibility to attend occasional evening and weekend events.

Preferred

• Experience working in education, nonprofit, or mission-driven organizations.
• Demonstrated success placing stories in regional or national media outlets.
• Familiarity with photography, video production, or Adobe Creative Suite.
• Experience managing or supporting events and public relations campaigns.

Benefits

• Salary for this position is competitive and dependent on education and experience
• BASIS Ed offers a comprehensive benefits package, including but not limited to:
• Employer paid medical and dental insurance
• Vision insurance
• PTO
• Ability to add dependents
• 401k with partial match that grows over time
• Employee Assistance Program
• Childcare Savings Opportunity (KinderCare tuition discount)
• Visit enrollbasis.com to learn more about us!