Responsibilities

• Supports daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties
• Contributes 60 percent of time to proactive media relations and influencer programming
• Plans, implements and manages client media tours and in-destination media visits
• Assists with planning and conducts media familiarization tours. This may include international travel (passport required)
• Executes both for-trade and paid influencer programs on behalf of clients, including sourcing, contracting, and reporting on programs
• Understands and prioritizes the objectives of each client; anticipates needs in advance
• Writes client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios and fact sheets
• Brainstorms new, fresh story angles and proactively pitches them to relevant media
• Develops and maintains solid relationships with journalists and social media influencers
• Stays updated on social media trends to provide recommendations to client about how social media channels can best be used

Requirements

• 5 to 7 years of communications experience in the travel industry; agency experience preferred
• Has established national travel and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
• BA or BS in public relations, journalism, communications or related fields is preferred
• Excellent interpersonal and communication skills
• Proficient in AP Style
• Previous experience coordinating media familiarization tours and/or desk side tours
• Possesses excellent writing skills, with a strong attention to detail
• Uses social media tools regularly and has experience integrating social media into public relations programs
• Proficiency using Cision, Muckrack, news wires, MS applications
• A current passport and a willingness to travel as needed for clients