Public Relations and Outreach Specialist

Baton Rouge, LA (On-site)

$33K/yr – $35K/yrMid LevelPart time

Posted 6 months ago

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Job Summary

Lead public relations and outreach activities to craft and distribute accurate school communications, while maintaining brand voice across channels and managing media relationships.

  • Own content creation and media outreach across print, digital, and social channels.
  • Must-have: Bachelor’s degree in PR, journalism, communications, or a related field.
  • Standout: Experience with education PR and social media management.

Job Description

Responsibilities

  • Contribute to the overall success of the school by attending to aspects relating to creating and sharing accurate, timely information with the public and by performing all other essential duties as assigned
  • Write, edit, and submit content pertaining to the school in the form of press releases, articles, newsletters, news stories, features, profiles, etc. for both print and electronic media
  • Conduct interviews with and take photos of target audiences as it relates to the development of stories
  • Develop a unified brand voice and maintain brand integrity across all platforms
  • Create, distribute, and manage press releases
  • Pitch story opportunities to print, broadcast, and digital press
  • Partner in the creation and development of major publications
  • Work with student organizations and departments to manage and maintain all official LSMSA social media accounts
  • Coordinate and manage the production schedule, printing deadlines, and distribution of multiple projects for Enrollment Management and LSMSA at-large
  • Help design and develop presentations for administration and senior staff

Requirements

  • Bachelor’s degree in public relations, journalism, communications, marketing, or a related field
  • Previous experience in public relations, media relations, or marketing for a secondary school, university, or other education-related business or non-profit organization
  • Strong understanding of best practices in public relations and marketing.
  • Strong verbal and written communication skills as well as presentation skills.
  • Strong analytical, organizational, and planning skills
  • Ability to maintain a positive and professional attitude toward colleagues and other external constituencies
  • Ability to manage multiple projects and meet deadlines
  • Ability to travel and to work flexible hours as necessary, including evenings and weekends

Preferred

  • Three years of experience in public relations, media relations, recruiting, or marketing for a secondary school, university, or other education-related business or non-profit organization
  • Knowledge of desktop publishing and/or graphic design software

Benefits

  • Insurance Coverage More information can be found at https://info.groupbenefits.org/
  • Parental Leave – Up to six weeks paid parental leave
  • Holidays and Leave – State employees receive the following paid holidays each year:
  • New Year's Day
  • Martin Luther King, Jr. Day,
  • Mardi Gras,
  • Good Friday,
  • Memorial Day,
  • Independence Day,
  • Labor Day,
  • Veteran's Day,
  • Thanksgiving Day and Christmas Day.
  • Additional holidays may be proclaimed by the Governor
  • State employees earn sick and annual leave which can be accumulated and saved for future use.
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State of Louisiana

Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

Founded in 2006
Baton Rouge, Louisiana, USA
6.5K employees (69 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Traffic Source Mix
Search
48%
Direct
45.1%
Referral
6%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
31 (0% of company)

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