Public Relations and Outreach Specialist at State of Louisiana | Baton Rouge, LA | $33K/yr – $35K/yr

State of Louisiana

Public Relations and Outreach Specialist

Baton Rouge, LA (On-site)

$33K/yr – $35K/yrEntry LevelInternship

Posted 6 months ago

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Job Summary

Drive external communications as LSMSA’s Public Relations and Outreach Specialist, shaping content, brand voice, and social media across the campus.

Must-have: Bachelor’s degree in PR, journalism, or a related field.
Standout: Experience coordinating major school publications and social channels.

Job Description

Responsibilities

The Public Relations and Outreach Specialist will be responsible for writing, editing, and submitting content for both print and electronic media; developing a unified brand voice and maintaining brand integrity across all platforms; working with students and staff to manage and maintain all official LSMSA social media accounts; and assisting with the production of various publications for the department and the campus at-large.
Applications should be dedicated to working in an environment that is highly focused on student development and support. Further, applicants should have a commitment to their own personal and professional development and have a desire to be a collaborative member of a team.
Public Relations and Outreach (90%) - Contribute to the overall success of the school by attending to aspects relating to creating and sharing accurate, timely information with the public and by performing all other essential duties as assigned
Write, edit, and submit content pertaining to the school in the form of press releases, articles, newsletters, news stories, features, profiles, etc. for both print and electronic media
Conduct interviews with and take photos of target audiences as it relates to the development of stories
Develop a unified brand voice and maintain brand integrity across all platforms
Create, distribute, and manage press releases
Pitch story opportunities to print, broadcast, and digital press
Partner in the creation and development of major publications
Work with student organizations and departments to manage and maintain all official LSMSA social media accounts
Coordinate and manage the production schedule, printing deadlines, and distribution of multiple projects for Enrollment Management and LSMSA at-large

Requirements

Bachelor’s degree in public relations, journalism, communications, marketing, or a related field
Previous experience in public relations, media relations, or marketing for a secondary school, university, or other education-related business or non-profit organization
Strong understanding of best practices in public relations and marketing
Strong verbal and written communication skills as well as presentation skills
Strong analytical, organizational, and planning skills
Ability to maintain a positive and professional attitude toward colleagues and other external constituencies
Ability to manage multiple projects and meet deadlines
Ability to travel and to work flexible hours as necessary, including evenings and weekends

Preferred

Three years of experience in public relations, media relations, recruiting, or marketing for a secondary school, university, or other education-related business or non-profit organization
Knowledge of desktop publishing and/or graphic design software

Benefits

Insurance Coverage More information can be found at https://info.groupbenefits.org/
Parental Leave – Up to six weeks paid parental leave
Holidays and Leave – State employees receive the following paid holidays each year
- New Year's Day
- Martin Luther King, Jr. Day,
- Mardi Gras,
- Good Friday,
- Memorial Day,
- Independence Day,
- Labor Day,
- Veteran's Day,
- Thanksgiving Day and Christmas Day.
- Additional holidays may be proclaimed by the Governor
State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.
Retirement – State Of Louisiana Employees Are Eligible To Participate In Various Retirement Systems

State of Louisiana

Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

Founded in 2006

Baton Rouge, Louisiana, USA

6.5K employees (69 in marketing)

jobs.la.gov