Responsibilities

• Celebrity Collaborations & Influencer Partnerships
• Identify, onboard, and manage celebrity associations aligned with Crimsoune Club’s brand identity and target audience.
• Lead end-to-end execution of celebrity collaborations including endorsements, campaigns, events, store launches, and appearances.
• Negotiate contracts, commercials, deliverables, and timelines with celebrities, talent managers, and agencies.
• Manage ongoing relationships with celebrities, stylists, managers, and publicists to ensure long-term brand alignment.
• Media Relations & Brand Visibility
• Build and maintain strong relationships with fashion, lifestyle, business, and entertainment media.
• Secure high-impact media coverage across print, digital, TV, and social platforms.
• Draft and distribute press releases, brand stories, campaign notes, and look-books.
• Manage press previews, media interactions, and brand showcases.
• Stylist & Fashion Industry Engagement
• Collaborate with celebrity stylists and fashion influencers for brand placements in films, TV shows, music videos, and public appearances.
• Ensure Crimsoune Club’s presence in red carpet looks, airport styles, magazine shoots, and high-visibility events.
• Track and report earned media value (EMV) and brand reach from placements.
• Campaigns, Events & Brand Activations
• Plan and execute PR-led brand events, celebrity store openings, fashion shows, and experiential activations.
• Work closely with marketing, digital, and creative teams to amplify campaigns across platforms.
• Support crisis communication and reputation management when required.
• Cross-Functional Collaboration & Budget Management
• Coordinate with internal teams (Marketing, Digital, Retail, E-commerce) to align PR initiatives with business objectives.)?